We just wrapped Craft + Commerce 2026 in Boise. And it was big. In fact, we just shipped the biggest set of product launches in Kit’s history—nine in total—covering subscriber data, reporting, monetization, integrations, and AI. Plus, we’re opening a brand new studio space dedicated to creators next week.
Here’s a quick map of what shipped, then a deeper look at each one.
At a glance
- Subscriber Signals—automatically surface who’s on your list with real demographic, influence, and purchase data
- Kit MCP out of public beta—connect Claude, ChatGPT, Cursor, or Gemini directly to your Kit account
- Engagement Analytics —new reporting suite for cohort engagement and source attribution
- Newsletter Sponsorships—earn from your newsletter with brand sponsorships
- Abandoned checkout—real-time personalized email content for Shopify, Fourthwall, and Wix
- New Landing Pages Editor (beta)—rebuilt landing page builder with new templates
- Five new apps in the Kit App Store—SMS with Slicktext, CRM with HubSpot, memberships with Patreon and Fourthwall, Events with Luma and Eventbrite
- Kit Studios NYC—our third creator studio open
New product launches from Craft + Commerce 2026
Subscriber Signals
What it is: Behind every email address is a real person. Subscriber Signals shows you who they actually are by enriching your list with real context like job title, income level, location, and influence markers, so you can find your highest-value subscribers, spot potential partners and sponsors, and reach out before the opportunity passes. No customer surveys, messy spreadsheets, or tireless manual research.
Features of Subscriber Signals:
- An audience analysis showing you the make up of your subscriber list: age, household income, homeownership, location distribution
- A What’s New feed that surfaces the people worth noticing, like the brand-new subscriber who’s already opened four emails, the influencer who hasn’t engaged but might be worth nurturing.
- Notifications for the moments or subscribers you’d actually want to know about. Be alerted when a CEO joins your list so you can immediately follow up.
- Individual subscriber profiles with social reach across every platform, engagement scores, purchase history from all your connected tools, and a suggested next action tailored to that specific person.
- Up-to-date shareable sponsor reports with audience data so you can pitch with confidence and charge what your audience is worth.
Why it matters: Most of the highest-value people on your list never reply, never click, never fill out a survey. They read quietly and disappear into your subscriber count. Subscriber Signals makes them visible and gives you everything you need to act upon what you find. Identify your best subscribers, tag them, and reach out to them, all within Kit.
What creators are already doing with Subscriber Signals:
Terry Rice ran Signals and discovered most of his list were parents. He’d never leaned into that part of his story. So he started writing about it. Four days later he launched a company called Build With Them, built around AI homework tools he’d been quietly making for his own kids. First sale came minutes after his first newsletter mention. Forbes covered it six weeks later.
Tarzan Kay used Signals during a summit launch. She worked through the pre-built influencer segments and tagged 1,066 subscribers as potential affiliate partners. One outreach email later, 12 had joined the affiliate program. Those 12 generated 47 leads—about 5% of the total leads from the launch. Her honest take: the biggest value wasn’t the immediate conversion. It was surfacing partnership opportunities that would have been invisible inside a list her size.
Availability: Free enrichment until the end of the year. This is only available on the Pro plan. Request access to the waitlist here.
Kit MCP
What it is: Kit MCP connects Claude, ChatGPT, Cursor, Gemini, or whatever AI tool you already use directly to your Kit account. Your AI reads your real Kit data and can act on what it finds. You can pull a segment, tag subscribers, draft a broadcast, all in a single conversation. Unlike most platforms with an MCP, Kit MCP reads and writes.
Why it matters: Most creators already use AI to plan, write, and strategize. But when it’s time to do something, you end up back in the platform clicking through menus. Kit MCP closes that gap. You set the permissions, you stay in control, and nothing happens without your approval.
You can read more about the features of the Kit MCP in our deep dive blog post. With already over 3000 creators using it, the Kit MCP has 76 endpoints that are accessible, making it the most complete email MCP that exists.
What creators are already doing with the Kit MCP:
Dan Cumberland runs an AI consulting business with a 12,000-subscriber list. He spent a single day with Kit MCP. By the end of it, he’d found 815 dormant subscribers he didn’t know he had, a newsletter that was secretly doubling as a booking funnel, two broken automations, and a warm-lead pool of more than 4,000 people who’d already clicked his strategy call link.
In his words: “Most of what I found in a day, I’d been sitting on for months. The questions just weren’t askable before.”
Availability: Out of beta today on the Creator and Pro plans.
Engagement Analytics
What it is: With engagement analytics, you get a new reporting suite that shows how your audience changes over time and where your best subscribers come from.
Features of engagement analytics:
- Cohort-based engagement view of who’s newly engaged, who’s recurring, who’s drifting over time instead of a just a snapshot of your last send.
- Attribution by source, not just which forms drove signups, but which sources brought in the people who actually stuck around.
- Average subscriber lifetime, a new metric that puts a real number on what each subscriber relationship is worth to your business over time.
- Actionable charts that you can filter by tag, location, attribution source, subscription date, or custom field. Tag a cohort directly from any chart and drop it into a broadcast or automation.
Why it matters: Single-send open rates can’t tell you whether the subscribers who joined six months ago are still reading, or which acquisition channels are bringing in subscribers who stick. This reporting suite answers those questions. The form that wins on signup volume is rarely the form that wins on long-term engagement, and now you can see which is which.
Availability: Live today on the Pro plan.
Newsletter sponsorships
What it is: Newsletter sponsorships built-in way to find and run sponsorships directly from Kit. Brand offers come to you, matched to your niche, your content, and how your subscribers engage. You review every offer, approve the brands you want, and control how and where placements appear.
What creators are already doing with newsletter sponsorships:
Tori Avey, a food blogger, was nervous about ads. She didn’t want to risk her audience’s trust. What she discovered: her subscribers are real people with wide-ranging interests, and she’s earned thousands from brands like Superhuman and Lovable that had nothing to do with food.
Huber Bongolan has been building his commercial real estate newsletter for six months. Landing Morning Brew as a sponsor added credibility that would have taken him years to build on his own.
Why it matters: With newsletter sponsorships, every offer that reaches you is one we believe actually fits your audience, and even then, the call is still yours.
You can earn from your newsletter, without compromising what makes it worth reading. Read more about how Tori, Huber, and other creators are leveraging newsletter sponsorships.
Availability: Live today on the Creator and Pro plans. Explore newsletter sponsorships.
Abandoned checkout with Fourthwall, Wix, Shopify
What it is: You’ve always been able to personalize emails in Kit based on information you collected before you hit send. Now, you can personalize based on specific information that you collect in real-time through automation. The first use case is abandoned checkout. When a subscriber adds something to your Shopify, Fourthwall, or Wix store and walks away, Kit catches it and sends them an email with the exact products they left behind, their prices, and a direct link back to checkout.
Why it matters: Automated personalized emails like this generate up to 3x more revenue than generic broadcasts because they reach people in the moment they’re engaged. Recovered and lost tags are applied automatically, so you can see in dollars what the sequence is earning you. And it runs inside your existing Kit automations, meaning no new tool to manage.
What’s coming next: Abandoned checkout is the first use case. Course reminders, event follow-ups, and podcast episode drops are on the way.
Availability: Live today on the Creator and Pro plans for Shopify, Fourthwall, and Wix.
New landing page editor
What it is: A ground-up rebuild of Kit’s landing page editor that’s faster to set up, much more flexible, with a full set of new templates built for how creators actually use them.
Why it matters: Landing pages are where most subscriber relationships start. The better that first impression, the more valuable everything that follows. And because pages are built inside Kit, every subscriber who signs up flows directly into your list and works with your automations and engagement data from day one.
What’s coming next: AI-assisted building, direct sales from any page, and deeper app connections so your whole Kit stack can work from a single URL.
Availability: Live in beta today, free and unlimited on every plan, including the Newsletter Plan.
Six new apps in the Kit App Store
The Kit App Store now has 64 apps. Six new ones launched today:
CRM with HubSpot
Bring your CRM and your email list together. Contacts sync, custom fields map across, and CRM actions trigger automatically. Someone books a discovery call, a new lead is created in HubSpot. Someone buys, a new deal is logged. This has been one of the most-requested integrations from our community for a long time. Available on Pro.
Community with Patreon
Patreon members sync into Kit automatically with their tier, status, and lifetime support data. Trigger automations on tier changes. Send a Patreon message from inside Kit. Embed live membership tiers into your emails.
Events with Luma and Eventbrite
Event registrants and ticket buyers sync into Kit automatically, tagged by event with purchase data attached. Trigger a sequence the moment someone signs up. Embed live event details into your emails as a content block. Learn more about how to enable with Luma and Eventbrite.
SMS marketing with SlickText
SMS directly from Kit with SlickText. For the moments when a text just lands better than an email—a last-minute seat at a live event, a flash sale closing in an hour, a VIP invite you want to feel personal.
Turn social media followers into subscribers with Gro
Grow your email list from comment-to-DM campaign flows on Instagram and Facebook. Better yet, sync all your subscribers’ Instagram handles too to get a full understanding of who your subscribers are. Learn more about how to enable with Gro.
API updates for your custom app
What’s new: Automations can now be built on top of any installed app, so a creator gets a working automation the moment they install one. If you have a developer on your team or a workflow that doesn’t exist yet, you can build it directly on top of Kit.
Coming soon: We’re also rolling out improvements for the people on your team who help run your business. More on this soon.
Kit Studios NYC
What it is: Our third creator studio, joining Kit Studios Boise and Chicago. Kit Studios NYC officially opens this month. A fully-equipped production space in the heart of New York City, free for Kit creators on any paid plan.
What’s inside Kit Studios NYC
Kit Studios NYC is a professional video and podcast studio with varied backgrounds and setups in Manhattan’s Flatiron District. There are multi-person configurations for podcasts, panel discussions, and interviews—everything a creator needs to record an online course, YouTube video, podcast, social video, or more. Professional lighting and audio are already dialed in, so you trade tech setup time for actual creative time. Every room comes with professional cameras, microphones, and lighting already set up. Walk in, hit record, and walk out with content that sounds and looks like you invested in it—because your Kit plan already did.
Why it matters: Most creators producing video and podcast content are either spending thousands on equipment they don’t have time to master, or losing hours to setup before they ever hit record. Kit Studios lets you skip all of it. Show up, we handle the production tech, and you focus on what your audience actually wants.
Availability: Free for Kit creators on Creator and Pro plans. Whether you’re a New Yorker or just passing through, the studio is yours to use.
Your audience, uncovered
The common thread across everything we shipped today: your list is more valuable than you think. Kit now gives you the tools to see that clearly and act on it.
The subscriber you found in Signals is the same person who bought from your Shopify store last month, showed up to your last event, and appears as one of your most loyal readers in analytics.
Kit MCP can surface all of that in a single conversation and help you act on it—tag them, start an automation, draft an outreach email—without leaving your AI tool. That’s the 360-degree view of your audience we’re building toward: not just what they clicked, but who they are, what they’ve bought, and where they came from. All in one place, getting richer the longer you use Kit.
And when you want to build relationships in person, Kit Studios NYC adds a third physical space to come together, record, and collaborate with other creators on the platform.
Each of these launches is useful on its own. Together, they make Kit a platform that gets smarter the longer you use it.
Where to start
If you’re already on Kit, the fastest wins today are:
- Get early access of the Subscriber Signals (Pro)
- Explore the new Engagement Analytics dashboards in your reporting tab (Pro)
- Set up SMS with Slicktext
- Activate your CRM inside Kit with Hubspot
- Manage your next event with Eventbrite or Luma
- Sync your Patreon community to Kit
- Connect Kit MCP to your AI tool of choice (Creator and Pro)
- Explore newsletter sponsorship opportunities inside your account (Creator and Pro)
- Try out the new landing page editor in your Kit account (any plans)
- Book a session at Kit Studios NYC starting June 15 (Creator and Pro)
If you’re not on Kit yet, you can start free on the Newsletter Plan and build on Kit from day one. The Craft + Commerce 2026 keynote replay will be linked below as soon as it’s live.
