Connect with your fans
Kit is an email marketing and audience building software that helps musicians like you turn your passion into a full-time career by connecting you to your fans faster.


Don’t rent your audience. Own it with an email list. You can create a deeper connection with your fans by reaching them directly in their inbox with personalized email marketing updates that turn causal listeners into superfans—no algorithms getting in the way. The stronger the connection with your fans, the more control you’ll have over how you earn a living with your music.


Make music on your own terms
Throw the Fight have spent years making music and cultivating an engaged audience. Growing and owning the relationship with their fans means they can continue to put out music on their own terms.
“I’m a big fan of the 80/20 rule—the idea that 80% of your results come from 20% of your effort—and focusing on the stuff that’s driving the most results. For me, that’s email, We love Kit. As soon as I switched to Kit, I started to see immediate results.”
Ryan Baustert, Throw The Fight

Grow your fanbase
Grow faster with recommendations
With the Creator Network, you can recommend and be recommended by other creators to grow your newsletters faster, together. When they gain new subscribers, so do you. When you gain new subscribers, so do they.
Create forms, pop-ups, landing pages
Use landing pages designed for musicians to create an easy way to promote your next album, embed your music videos, and link out to social platforms and places to download music.

Turn casual followers into diehard fans
Write simple emails
To build the kind of relationship with your followers that turns them into loyal fans, you need to consistently send valuable content. Our email editor helps you set up a simple and clean writing experience so connecting with fans is as easy as emailing your friends.
Send relationship-building content
Introducing a new romance title? Let your romance readers know first. Tags and segments let you target readers based on where they subscribed to your email list, where they are in the world, what they’ve bought, and much more so you’re always top of mind.

Earn a living
Sell music directly to your fans
Create customizable product pages for your EPs, albums, private virtual concerts or fan club memberships with a simple checkout flow. And our low transaction fees (just 3.5% + 30c per sale) mean more money goes directly into your pocket.
Promote like a pro
Make marketing easy with Kit automations. Create automated email flows based on your fan’s interest to promote your merch, get them excited about an upcoming album release, sell tickets to shows, or simply keep fans up-to-date on what’s happening next.
Grow your audience faster
With the Creator Network you can recommend and be recommended by other musicians in just a few clicks. Grow your lists faster, together.
See other Musicians you can connect with on Kit
Discover creatorsResources for Musicians
Get a dose of real-life experience, brush up on your marketing how-tos, or get lost in some uplifting inspiration stories.





Moving to Kit couldn't be easier
Moving to a new email marketing platform can be daunting. That's why Kit offers a free migration service for creators with over 5,000 subscribers on our paid plans. Our team handles everything from subscriber lists to automations, so you have a stress-free move.