Own your audience, control your income
Build direct relationships with your community through email—so you can sell your music, merch, and tickets on your terms and build a business you control.
You've built a following on streaming platforms. Now it's time to own your audience. Email gives you direct access to your community without algorithms or platform fees dictating your income. See how to create a music email marketing strategy that drives real revenue, plus musician newsletter examples from professionals building sustainable careers.
Make music on your own terms
Throw the Fight have spent years making music and cultivating an engaged audience. Growing and owning the relationship with their fans means they can continue to put out music on their own terms.
“I’m a big fan of the 80/20 rule—the idea that 80% of your results come from 20% of your effort—and focusing on the stuff that’s driving the most results. For me, that’s email, We love Kit. As soon as I switched to Kit, I started to see immediate results.”
Ryan Baustert, Throw The Fight
Reach more listeners
Connect with musicians who share your sound
Partner with other musicians to grow your audience faster with Recommendations. When you recommend each other's newsletters, you both gain subscribers who already trust your taste—listeners who actually open, engage, and support your music.
Promote your releases without building a website
Build beautiful landing pages to promote your next album release, embed music videos, and link to everywhere fans can stream or buy your music. No design skills needed.
Turn casual listeners into superfans
Write emails that feel personal
Your musician newsletter should feel like you're talking directly to each fan. Our editor gives you a clean writing space where connecting with listeners feels as natural as texting a friend. No design skills required.
Reach the right fans at the right time
Announcing a show in Nashville? Email only your Nashville fans. Launching a limited vinyl? Target people who've bought physical merch before. Tags and segments let you send relevant updates so every revenue stream grows without overwhelming anyone.
Sell directly to your fans
Build a business beyond streaming revenue
Create product pages for your albums, exclusive tracks, virtual concerts, or fan club memberships. With just 3.5% + 30¢ per sale, you keep more of what you earn.
Marketing that runs itself
Set up automated email campaigns based on what your fans care about—new releases, merch drops, tour dates, or exclusive content. Build it once, then get back to making music while your marketing works in the background.
Reach new listeners
Grow your list 2x faster through trusted referrals from other musicians instead of algorithms. Recommend each other's newsletters and reach new listeners together.
Chris Howes
I help musicians grow skills so they can enjoy improvising and making music. Join 10,000 musicians and sign up for my newsletter for weekly tips and resources!
Noa Kageyama
If you struggle with nerves and inconsistent performances, know that you’re not alone. Join 45,000+ musicians and get weekly research-based performance psychology tips that will help you become more effective in the practice room and on stage.
Thomas Dulin
I'm on a mission to help artists and producers make better records.
See other musicians growing their email lists on Kit
Discover creatorsResources for musicians
Learn what's working for other musicians, get actionable email marketing strategies, and see how creators like you scale without burning out.
Moving to Kit couldn't be easier
Moving to a new email marketing platform can be daunting. That's why Kit offers a free migration service for creators with over 5,000 subscribers on our paid plans. Our team handles everything from subscriber lists to automations, so you have a stress-free move.