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Kit brings industry-leading deliverability

Keep your emails out of spam folders and in front of your audience with Kit's industry-leading deliverability.

Kit Features > Deliverability
99.8%
Delivery rate
40%
Average open rate

Stay out of the spam folder with Kit deliverability

Kit has an extremely high delivery rate of 99.8% and a healthy reputation with email providers which means your emails are more likely to end up in the inbox – where they belong.

Send emails with confidence

Get your emails into inboxes

Last month, Kit sent over a billion messages with a delivery rate of 99.8%. To learn more about Kit's stellar deliverability performance, check out our recent deliverability reports.

Learn how to improve your deliverability

Check out the resources below to learn more about deliverability and how to land in the inbox of your subscribers.

Dan Go

When I switched over to Kit, my deliverability went up, and people were actually replying to my emails because they were getting to their inbox.

Dan Go

High Performance Coach

Deliverability Defined Podcast
Deliverability Defined Podcast

Each week, Deliverability Defined dives deep into topics about email deliverability, giving you the insight you need to reach the inbox of your subscribers.

Get help with deliverability

Getting Started with Deliverability Success

Follow this checklist to reach your subscribers’ inboxes right off the bat!

Why are my Incentive Emails going to spam?

Here are the most common reasons behind your Incentive Email landing in the spam folder.

How to ask Subscribers to Allow your Emails

Help Subscribers ensure that your messages go straight to their inbox by allowlisting your sending address.

Why are my emails being automatically opened or clicked?

Some Subscribers have strict security settings that can skew your metrics. Here’s what you can do.

What does the “Precedence: Bulk” header mean?

The “Precedence: Bulk” header prevents you from receiving auto-responder messages, and helps your messages perform better at Gmail.

Why have my open rates changed since moving to Kit?

Here are some tips for a positive start with your email sending.

Why are my emails going to spam?

Here’s a checklist with the common reasons emails go to spam and how to fix it!

Gmail Promotions Tab

Understanding Gmail’s Promotions tab and why it can be a good thing.

What You Should Know About Switching To A Dedicated IP

How to determine if a dedicated IP is the right fit for you and how to request one.

Listbombs

What is a listbomb and why is it a problem for you?

How to add Kit IPs to your Allowlist or Safelist

Instructions for allowlisting Kit IPs

The All Important Double Opt-In

Why choosing to use a double opt-in with your Subscribers can lead to higher list engagement, and better inbox placement.

Gmail DMARC

Learn about the DMARC rules Gmail put into place in 2016, and how they affect you now.

Cleaning and Managing Your List

How to get an engaged list and higher open rates!

Using a Verified Domain for Email Sending

Advanced custom options for your deliverability.

Have a question, or want to suggest a topic for a future episode?