Mailchimp vs Kit

Kit is the email-first operating system. Join creators just like you who have grown their audiences to millions of fans.

Switch to Kit

Why creators love Kit

Kit is a marketing platform for creators, by creators. We know your unique needs and have developed the tools to make marketing your work easier.

Smart automation that saves you money

We believe in keeping things simple—one list, one platform, endless possibilities. Our intuitive automation tools help you scale your business efficiently, while our subscriber-first approach makes sure you're never paying more than you should.

Never double pay for subscribers

Mailchimp’s list-centric approach means you pay for the same subscribers twice on different lists. Save more on Kit with our subscriber-first approach and never pay double again.

Ready, set, automate

No need to pause your workflows to make edits or add in a new segment. As your list scales, you can automate more without doubling your work.

Market and sell, all in one place

Stay connected with your audience and turn those connections into sales. Kit gives you all the tools you need to engage, nurture, and convert your subscribers—from scheduled emails to digital product delivery, everything works together seamlessly.

Don’t miss a beat marketing your work

Send, delay, or schedule your emails to stay top of mind with your audience and market new content you’ve just published. Tailor your messaging needs to each audience segments’ interest.

Sell directly to your audience

Create and sell digital products directly with Kit. And with features like countdown timers, zip code targeting, video embeds, you can drive more sales with engaging email content that helps you convert.

Khe Hy

Any creator knows that migrating your email list is like messing with your life blood. The migration went extremely smoothly and my business is now booming on Kit.

Khe Hy

radreads.co

Illustration

Get a personalized walkthrough

Still not sure if Kit is right for you? Have specific questions you want answered? Our team will answer your questions and help you make the most out of Kit.

We’ll move you to Kit—for free

Ready to make the switch but feel stuck? Our migration team can help you import your subscribers, rebuild your automations, replicate your email templates and more at no charge. We’re ready to help get you up and running, so you’re ready to tap into all the features we offer and hit the ground running.

Kit Creator Plan
MailChimp Essentials Plan
Email subscribers
1,000+
1,000+
Email subscriber model
Each subscriber counts once
Counts duplicates across lists
Email sends/month
Unlimited
10x subscribers
Automations
Multi-step
Single-step
Segmentation
Advanced
Basic
Price per month
$29
$26.50

See why creators make the switch to Kit

Kit makes sales funnel emails easy (and they show you how to write ‘em)!

Sarah Von Bargen
Sarah Von Bargenyesandyes.org

When I started taking my list-building seriously, Mailchimp wasn’t fitting my needs.

Megan Minns
Megan Minnsmeganminns.com

Everything was so simple and easy to use, and the automation feature was a delight.

Thibault
Thibaultdevblast.com

We'll move your current setup to Kit—for free

Ready to make the switch, but feel stuck? Our migration team can help import your subscribers, rebuild your landing pages, and bring your content over at no charge. Let us get you ready to tap into all the features you need to grow your newsletter.

Every email is impactful

Creators who mean business are powered by Kit.

No credit card required