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Claim your offerKit vs MailerLite
Looking for an Mailerlite alternative? Here's how Kit compares.
MailerLite gives you the email basics. Kit gives you everything you need to build a business around your list—with built-in ways to monetize your newsletter, powerful automations, and creator partnerships that grow your audience twice as fast.
Trusted by the world's best creators
When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.
Nisha VoraNYT bestselling author of Big Vegan Flavor
Kit is integral because it's the hub of the business.
Eddie ShleynerAuthor of Very Good Copy
Thanks to the fact that we sell our own product through our email list now, I have the freedom to live, learn, and teach on my own terms, which is the thing I care about.
Ali AbdaalNYT bestselling author of Feel-Good Productivity
Why creators choose Kit over MailerLite
Kit gives you the audience insights, automation depth, and a connected ecosystem that MailerLite doesn’t.
Kit vs MailerLite
Creators choose Kit over MailerLite when they're ready to turn their newsletter into multiple revenue streams.
| Feature | Kit | MailerLite |
|---|---|---|
Growth + subscribers | ||
| Subscriber Signals | Subscriber Signals, Yes | Subscriber Signals, No |
| Creator-to-creator referral network (Recommendations) | Creator-to-creator referral network (Recommendations), Yes | Creator-to-creator referral network (Recommendations), No |
| Landing pages | Unlimited | Landing pages , Yes |
| Subscribe forms | Subscribe forms , Yes | Subscribe forms , Yes |
| Form customization | Advanced | Form customization , Yes |
| Newsletter site | Newsletter site, Yes | Newsletter site, No |
| Custom domains | Custom domains, Yes | Custom domains, Yes |
| Lead magnet delivery | Lead magnet delivery, Yes | Lead magnet delivery, Yes |
| Subscriber pricing model | Subscriber-based (pay once per subscriber). Only pay for active subscribers. | Subscriber-based (pay once per subscriber). Only pay for active subscribers. |
| Email sends | Unlimited | Unlimited |
| Automated email sequences | Unlimited | Automated email sequences , Yes |
| Publish newsletter posts to web | Publish newsletter posts to web , Yes | Publish newsletter posts to web , Yes |
| Drag-and-drop editor | Drag-and-drop editor , Yes | Drag-and-drop editor , Yes |
| Email templates | 40+ | 100+ |
| Custom CSS/HTML | Custom CSS/HTML, Yes | Custom CSS/HTML, Yes |
| Personalized content | Personalized content, Yes | Personalized content, Yes |
| Reusable content blocks | Reusable content blocks , Yes | Reusable content blocks , Yes |
| A/B testing | Subject lines and email content | Subject lines, forms/landing pages, and automations |
| Integrated email rich media | Unsplash, Instagram, Pinterest, Canva, Shopify, Bandsintown | Canva, Unsplash |
| Delivery rates | 99.8% | Delivery rates, YesNot shared |
Automation | ||
| Visual automations | Unlimited | Unlimited |
| Visual automation builder | Visual automation builder, Yes | Visual automation builder, Yes |
| Automation templates | 25+ | 15 |
| Entry triggers (forms, tags, purchases, custom fields) | Entry triggers (forms, tags, purchases, custom fields), Yes | Entry triggers (forms, tags, purchases, custom fields), Yes |
| Event triggers (date-based, purchase-based) | Event triggers (date-based, purchase-based), Yes | Event triggers (date-based, purchase-based), Yes |
| Click-based link triggers | Click-based link triggers, Yes | Click-based link triggers, Yes |
| Integrated automations | Thinkific, Calendly, Typeform etc. | Limited / via Zapier |
| Delay steps | Delay steps, Yes | Delay steps, Yes |
| Conditions & split paths | Conditions & split paths, Yes | Conditions & split paths, Yes |
| Multiple entry points per automation | Multiple entry points per automation, Yes | Multiple entry points per automation, Yes |
| Cart abandonment emails | Shopify, Fourthwall | Shopify, WooCommerce, BigCommerce |
| Connect AI tools via MCP | Connect AI tools via MCP, Yes | Connect AI tools via MCP, Yes |
Monetization | ||
| Paid newsletters | Paid newsletters, Yes | Paid newsletters, Yes |
| Digital products & subscriptions | Digital products & subscriptions, Yes | Digital products & subscriptions, Yes |
| Newsletter sponsorships | Newsletter sponsorships, Yes | Newsletter sponsorships, No |
| Customer & purchase data sync (Stripe, Shopify, WooCommerce) | Customer & purchase data sync (Stripe, Shopify, WooCommerce), Yes | Shopify, WooCommerce |
Analytics | ||
| Deliverability insights | Deliverability insights, Yes | Deliverability insights, Yes |
| Attribution | Attribution, Yes | Attribution, Yes |
| Subscriber scoring | Subscriber scoring, Yes | Subscriber scoring, No |
| Subscriber journey & purchase history | Subscriber journey & purchase history, Yes | Subscriber journey & purchase history, Yes |
| Product & revenue reporting | Product & revenue reporting, Yes | Product & revenue reporting, Yes |
| Subscriber engagement over time | Subscriber engagement over time, Yes | Limited |
| Subscriber source tracking | Subscriber source tracking, Yes | Limited |
Integrations & support | ||
| Native third-party integrations | 100+ | 100+ |
| App marketplace | App marketplace, Yes | App marketplace, Yes |
| API access | API access, Yes | API access, Yes |
| 24/7 support | 24/7 support, Yes | 24/7 support, Yes |
| Migration support | Migration support, Yes | Limited |