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Email & Subscriber Analytics

Email analytics that drive revenue

Kit analytics help you see which email subscribers are most engaged, where they came from, and how long they stay, so you can double down on what’s working and fix what isn’t.

14-day free trial. No credit card required. Free migrations.

A podcaster at his mic, with email analytics overlaid: a new-subscriber engagement retention cohort table (97.8% week 1, 74.1% week 2 averages) and stat cards showing 12,789 recipients, 41.45% open rate, and 3.12% click rate.

Join thousands of professional creators using Kit to grow their businesses

Why creators trust Kit with their email marketing analytics

Get the email list health metrics your open rate isn't telling you

Kit’s email engagement metrics go beyond open rates so you always know who’s engaged, who's fading, and what to do next.

Know where your best customers are coming from

Audience analytics show which forms, channels, and campaigns are sending your most engaged subscribers and buyers.

See which subscriber segments drive the best results

Track email engagement metrics by segment so you always know who your most valuable subscribers are.

Know which channels are sending your best subscribers

Track which forms and marketing channels are driving your most engaged subscribers and make smarter decisions about where to put your time and budget.

Measure how subscribers interact with your emails over time

See who's newly engaged, who keeps showing up, who came back after going quiet, and who's starting to drift. No guessing, no reading between the lines, no confusion about what to do next.

Go from spotting a trend to acting on it instantly

Tag subscribers directly from any chart to create segments based on engagement behavior, acquisition source, location, subscription date, or custom fields.

Questions creators answer with Kit to turn emails into income

How long do new subscribers stay engaged?Cohort retention table showing weekly engagement rates for new engagers from June through August, with averages of 97.8% in week 1 and 74.1% in week 2.
Which channel brings me the highest value subscribers?Cohort retention table with a UTM source breakdown overlay showing traffic segments — LinkedIn, Google, Facebook, YouTube, and Other.
What content reinvigorates new engagement?Stacked bar chart showing audience engagement segments (newly engaged, recurring, resurrected, dormant) alongside a sample broadcast email offering a WELCOMEBACK20 discount code for a recipe purchase.
How do engagement rates between two cohorts compare?Line chart comparing open and click rates across four broadcasts, filtered by subscribers tagged with black-friday and one other tag.
What's the average lifetime of my subscriber?Stat cards showing email performance metrics: 42.45% open rate (up 3.2%), 1.42 year average subscriber lifetime (up 8.2%), and 3.12% click rate (down 1.2%).

Email analytics that end the guesswork

Email performance at a glance

See email campaign analytics across your last eight sends including trends, A/B tests, and resends all in one chart.

Know if new subscribers are sticking

Engagement analytics show how engagement holds up in the weeks after someone first opens so you know if your welcome sequence is working.

Numbers you need without the exports

Your email reporting dashboard surfaces open rate, click rate, unsubscribe rate, and recipients across any date range—no report-building required.

See exactly why subscribers leave

Email marketing reporting tracks unsubscribe reasons over time so you can spot the patterns before they become problems.

Find your audience wherever they are

See your subscriber growth analytics by country, region, city, and timezone so you can send smarter and grow in the right places.

Know if your content experiments are working

Email performance tracking shows whether a content change, new form, or campaign actually moved the needle.

Make your next move obvious with the right data

14-day free trial. No card required.

Matthew McConaughey

NYT Bestselling Author

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FAQs

Frequently asked questions about email marketing analytics.