Kit vs Substack
Built for creators running businesses, not just newsletters
Substack is built for publishing. Kit is built for business. Diversify beyond a single revenue stream with Visual Automations that nurture and sell 24/7, built-in commerce capabilities, and 100+ apps and integrations that unify your data and workflows in one place.
Trusted by the world's best creators
When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.
Kit is integral because it's the hub of the business.
Thanks to the fact that we sell our own product through our email list now, I have the freedom to live, learn, and teach on my own terms, which is the thing I care about.
14-day free trial. No card required.
Why creators choose Kit over Substack
Your newsletter isn’t just a newsletter—it’s your business. You need a platform that actually supports how you make money.
14-day free trial. No card required.
Kit vs Substack
Creators choose Kit over Substack when they want full control over their brand, their business, and how they make money.
| Feature | Kit | Substack |
|---|---|---|
Growth | ||
| Creator-to-creator referral network (Recommendations) | ||
| Landing pages | Unlimited | |
| Subscribe forms | ||
| Form customization | Advanced | |
| Newsletter feed page (Creator Profile) | ||
| Custom domains | $50 one-time fee | |
| Lead magnet delivery | ||
| Subscriber pricing model | Subscriber-based (pay once per subscriber). Only pay for active subscribers. | |
| Email sends | Unlimited | |
| Automated email sequences | Unlimited | |
| Publish newsletter posts to web | ||
| Personalization & segmentation | ||
| Drag-and-drop editor | ||
| Email templates | 40+ | |
| Custom CSS/HTML | ||
| Personalized content | ||
| Reusable content blocks | ||
| A/B testing | Subject lines and email content | |
| Integrated email rich media | Unsplash, Instagram, Pinterest, Canva, Shopify, Bandsintown | |
| Deliverability rates | 99.8% | |
Automation | ||
| Visual automations | Unlimited | |
| Visual automation builder | ||
| Automation templates | 25+ | |
| Entry triggers (forms, tags, purchases, custom fields) | ||
| Event triggers (date-based, purchase-based) | ||
| Click-based link triggers | ||
| Integrated automations | Thinkific, Calendly, Typeform etc. | |
| Delay steps | ||
| Conditions & split paths | ||
| Multiple entry points per automation | ||
Monetization | ||
| Paid newsletters | ||
| Digital products & subscriptions | ||
| Transaction fees | .60% | 10% |
| Ads & Sponsor network | Beta | |
| Customer & purchase data sync (Stripe, Shopify, WooCommerce) | ||
Reporting | ||
| Deliverability insights | ||
| Attribution | ||
| Subscriber scoring | ||
| Subscriber journey & purchase history | ||
| Product & revenue reporting | ||
Integrations & support | ||
| Native third-party integrations | 100+ | |
| App marketplace | ||
| API access | ||
| 24/7 support | ||
| Migration support | ||
Join thousands of professional creators using Kit to grow their businesses
14-day free trial. No credit card required.
Move from Substack to Kit for free
Get a free migration from Substack to Kit with little downtime if you’re on a Creator or Creator Pro plan. Our team handles the technical work—importing subscribers, rebuilding landing pages, and transferring your content—so you can get back to writing, creating, and growing your business.
Ready to own your business instead of renting it from Substack?
14-day free trial. No card required.
Matthew McConaughey
NYT Bestselling Author
FAQs
Common questions about switching to Kit.