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Claim your offerKit vs Substack
Looking for a Substack alternative? Here's how Kit compares.
Substack is built for publishing. Kit is built for business. Know who your best subscribers are, connect every tool in your stack, and turn your audience into sustainable revenue—with lower transaction fees, built-in commerce, and automations that work 24/7.
Trusted by the world's best creators
When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.
Nisha VoraNYT bestselling author of Big Vegan Flavor
Kit is integral because it's the hub of the business.
Eddie ShleynerAuthor of Very Good Copy
Thanks to the fact that we sell our own product through our email list now, I have the freedom to live, learn, and teach on my own terms, which is the thing I care about.
Ali AbdaalNYT bestselling author of Feel-Good Productivity
Why creators choose Kit over Substack
Your newsletter isn’t just a newsletter—it’s your business. You need a platform that actually supports how you make money.
Kit vs Substack
Creators choose Kit over Substack when they want full control over their brand, their business, and how they make money.
| Feature | Kit | Substack |
|---|---|---|
Growth + subscribers | ||
| Creator-to-creator referral network (Recommendations) | Creator-to-creator referral network (Recommendations), Yes | Creator-to-creator referral network (Recommendations), Yes |
| Landing pages | Unlimited | Landing pages , No |
| Subscribe forms | Subscribe forms , Yes | Subscribe forms , No |
| Form customization | Advanced | Form customization , No |
| Newsletter site | Newsletter site, Yes | Newsletter site, Yes |
| Custom domains | Custom domains, Yes | $50 one-time fee |
| Lead magnet delivery | Lead magnet delivery, Yes | Lead magnet delivery, No |
| Subscriber pricing model | Subscriber-based (pay once per subscriber). Only pay for active subscribers. | Subscriber pricing model, No |
| Subscriber Signals | Subscriber Signals, Yes | Subscriber Signals, No |
| Email sends | Unlimited | Email sends, Yes |
| Automated email sequences | Unlimited | Automated email sequences , No |
| Publish newsletter posts to web | Publish newsletter posts to web , Yes | Publish newsletter posts to web , Yes |
| Personalization & segmentation | Personalization & segmentation, Yes | Personalization & segmentation, No |
| Drag-and-drop editor | Drag-and-drop editor , Yes | Drag-and-drop editor , No |
| Email templates | 40+ | Email templates, No |
| Custom CSS/HTML | Custom CSS/HTML, Yes | Custom CSS/HTML, No |
| Personalized content | Personalized content, Yes | Personalized content, No |
| Reusable content blocks | Reusable content blocks , Yes | Reusable content blocks , No |
| A/B testing | Subject lines and email content | A/B testing , No |
| Integrated email rich media | Unsplash, Instagram, Pinterest, Canva, Shopify, Bandsintown | Integrated email rich media , No |
| Delivery rates | 99.8% | Delivery rates, No |
Automation | ||
| Visual automations | Unlimited | Visual automations, No |
| Visual automation builder | Visual automation builder, Yes | Visual automation builder, No |
| Automation templates | 25+ | Automation templates, No |
| Entry triggers (forms, tags, purchases, custom fields) | Entry triggers (forms, tags, purchases, custom fields), Yes | Entry triggers (forms, tags, purchases, custom fields), No |
| Event triggers (date-based, purchase-based) | Event triggers (date-based, purchase-based), Yes | Event triggers (date-based, purchase-based), No |
| Click-based link triggers | Click-based link triggers, Yes | Click-based link triggers, No |
| Integrated automations | Integrated automations , YesThinkific, Calendly, Typeform etc. | Integrated automations , No |
| Delay steps | Delay steps, Yes | Delay steps, No |
| Conditions & split paths | Conditions & split paths, Yes | Conditions & split paths, No |
| Multiple entry points per automation | Multiple entry points per automation, Yes | Multiple entry points per automation, No |
| Cart abandonment emails | Shopify, Fourthwall | Cart abandonment emails, No |
| Connect AI tools via MCP | Connect AI tools via MCP, Yes | Connect AI tools via MCP, No |
Monetization | ||
| Paid newsletters | Paid newsletters, Yes | Paid newsletters, Yes |
| Digital products & subscriptions | Digital products & subscriptions, Yes | Digital products & subscriptions, Yes |
| Transaction fees | .60% | 10% |
| Newsletter Sponsorships | Newsletter Sponsorships , Yes | Newsletter Sponsorships , No |
| Customer & purchase data sync (Stripe, Shopify, WooCommerce) | Customer & purchase data sync (Stripe, Shopify, WooCommerce), Yes | Customer & purchase data sync (Stripe, Shopify, WooCommerce), No |
Analytics | ||
| Deliverability insights | Deliverability insights, Yes | Deliverability insights, No |
| Attribution | Attribution, Yes | Attribution, Yes |
| Subscriber scoring | Subscriber scoring, Yes | Subscriber scoring, No |
| Subscriber journey & purchase history | Subscriber journey & purchase history, Yes | Subscriber journey & purchase history, No |
| Product & revenue reporting | Product & revenue reporting, Yes | Product & revenue reporting, Yes |
| Subscriber engagement over time | Subscriber engagement over time, Yes | Subscriber engagement over time, No |
| Subscriber source tracking | Subscriber source tracking, Yes | Subscriber source tracking, No |
Integrations & support | ||
| Native third-party integrations | 100+ | Native third-party integrations, No |
| App marketplace | App marketplace, Yes | App marketplace, No |
| API access | API access, Yes | API access, No |
| 24/7 support | 24/7 support, Yes | 24/7 support, No |
| Migration support | Migration support, Yes | Migration support, No |