Stop letting YouTube's algorithm control your business
Build revenue streams that don't disappear when YouTube changes the rules—where you own the audience, control the revenue, and grow without chasing the algorithm.
You've built an audience and multiple revenue streams. Now you're drowning in complexity. Kit gives you the automation to scale without the overwhelm—so you can focus on creating videos, not managing your business. See YouTube newsletter strategies and examples from creators earning reliable income beyond ad rates.
Reach your audience beyond the algorithm
When YouTuber Serein Wu saw some of her friends’ channels getting shut down by YouTube, she started an email list to ensure she was never in danger of losing her audience completely. And what she loved most was that now her subscribers always knew when new videos would come out—she could tell them directly instead of relying on the ever-changing algorithm.
Read Serein's story“I get to do what I love on my terms; I don’t need someone else’s approval.”
Serein Wu, Founder of 231k+ YouTube channel @SereinWu
The smartest YouTubers are building email lists. Here's why.
Automated business growth
Growing a YouTube channel is already a full-time job. Automations save time and drive results by pitching products to turn subscribers into customers, embedding YouTube videos directly in emails with preview gifs, and organizing your videos into automated email courses that sell.
Recommendations from fellow YouTubers
Recommendations work like YouTube collabs but for email. You and other YouTubers recommend each other's newsletters to grow together—no algorithms required. Creators like Ali Abdaal, Philip DeFranco, Nisha Vora, Charli Marie, and Nourish Move Love are already growing faster this way.
Build deeper relationships with your viewers
Make every email feel personal
With email, you're in control. Segment your list so only interested subscribers get your sales emails. No alienating your audience, no "salesy" feeling—just the right message to the right people.
Build revenue streams that last
With an email list, you own the relationship. Test new course ideas, get feedback on products, and launch with confidence. Your most engaged viewers will buy because they're invested in what you're building, not just watching for entertainment.
Scale your revenue beyond YouTube ads
Turn viewers into customers
Your videos show you what content resonates. Email marketing for your YouTube channel shows you who's ready to buy. Segment your most engaged subscribers and launch products directly to the people who want them.
Unlock revenue streams that don't depend on views
A highly engaged email list creates new revenue streams you control: newsletter ads, digital products, and affiliate partnerships. Build streams that don't disappear when YouTube changes the algorithm.
Reach new viewers
Grow your list 2x faster through trusted referrals from other YouTubers instead of algorithms. Recommend each other's newsletters and reach new viewers together.
Mapped Out Money Newsletter
Weekly tips and stories to help you manage your money so you can do more of what matters.
Marketing Design Dispatch
Join 17,000+ creatives receiving insider insights about brand and marketing design – featuring landing page and rebrand breakdowns, useful career content, and a behind-the-scenes look at running a Brand Studio team in tech.
Long-Term Mindset
I teach investors how to analyze businesses. Each Wednesday, I share six pieces of timeless content that can be read in less than 2 minutes. Read by 100,000+ investors from a16z, Amazon, Google, Microsoft, and more.
Creator Wizard
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Nourish Move Love: Free Home Workouts 💪
Lindsey Bomgren is a certified trainer and pre-and-postnatal fitness instructor. As a busy mom of 3 littles she's all about quick and effective home workouts that get results! Try an NML workout today and I bet you’ll come back for more tomorrow. All the workouts are free and a new 7-day workout plan lands in your inbox EVERY Sunday!
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Want to share your story online but not sure how to start? I'm here to help. I cover the best writing platforms, how to grow your online audience, monetization options, and reviews of popular writing tools.
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See other YouTubers growing their email lists on Kit
Discover creatorsResources for YouTubers
Learn what's working for other YouTubers, get actionable email marketing strategies, and see how creators like you scale without burning out.
Case Study
How YouTuber Nick True uses dedicated lead magnets and automations to grow his email list to over 10,000 subscribers
Moving to Kit couldn't be easier
Moving to a new email marketing platform can be daunting. That's why Kit offers a free migration service for creators with over 5,000 subscribers on our paid plans. Our team handles everything from subscriber lists to automations, so you have a stress-free move.