Landing pages have been part of Kit since the beginning. They’ve helped you launch waitlists, capture downloads, and grow your list without having to wire up a separate website.
But if you’ve built one recently, you already know what we know. The editor hasn’t kept up. It feels dated, the templates are limited, and the page you publish doesn’t always look as good as the emails it leads to.
So we’re rebuilding it. The new landing page builder is in public beta starting this week, and you can get early access today. Learn more from our founder, Nathan Barry.
What wasn’t working
When we sat down with creators to talk through where landing pages were falling short, three things came up over and over.
The editor felt clunky. Small things took too many clicks. Bigger things (moving a section, changing a layout, adjusting spacing) meant working around the tool instead of with it.
The template library was thin. Creators with very different businesses kept landing on the same handful of starting points, and most still needed heavy customization to feel on-brand.
And the visual flexibility wasn’t there. Colors, fonts, and layout choices were limited, which meant the page you published often didn’t reflect the brand you’ve spent years building.
We heard it in support tickets. We heard it in churn surveys. We heard it on calls with the people who’d left us for another tool. When the same feedback comes back that consistently, the right move isn’t another patch. It’s a rebuild.
What’s coming
Here’s what’s shipping in the new landing page builder, with general availability landing at Craft + Commerce on June 11.
- A full editor rebuild. A modern, flexible editor designed for the way you actually work, with fewer clicks, faster edits, and the ability to fully customize the design of every page.
- More than 20 templates, built around the use cases we see most often: waitlists, eBook downloads, webinar signups, and newsletter subscriptions. Templates that look intentional before you change a thing, and stay on-brand after you do.
- Visual customization that doesn’t require code. Colors, fonts, and layout you can shape directly in the editor. Your landing page should look as considered as the emails you send, and now it can.
To be clear about what this is and isn’t: this brings landing pages to where they should have been. Other platforms have had a modern editor for a while. We’re catching up on the basics our creators have been asking for, and we’d rather say that plainly than dress it up.
Where Kit is still different
When someone signs up on a Kit landing page, they’re not just on a list. They’re tagged, sorted, and moving through the right sequence in the same platform you used to build the page. Your webinar signup triggers your reminder sequence. Your eBook download delivers the file and starts the nurture flow. Your waitlist quietly grows the segment you’ll launch to next month.
No CSV exports. No connecting a separate email tool. No manual follow-up. The page, the list, and the automation are the same product, working together from the moment someone hits subscribe.
That part hasn’t changed. It’s just finally paired with a builder worthy of it.
Building this one with you
We’re not waiting for a polished reveal to bring you in.
Option A for template redesign
Option B for template redesign
Option C for template redesign
Option D for template redesign
Over the next four weeks, we’re building in public. You’ll see template designs before they’re locked in, and you’ll get to vote on which ones we build first. You’ll see screenshots of features being shaped. You’ll see the design decisions, the tradeoffs, and the work-in-progress moments most launches hide.
We did this two years ago with the rebrand from ConvertKit to Kit, and it taught us something. When creators are part of the process, the product gets better and so does the launch. So we’re doing it again, with you, not at you.
We just launched a full preview of the first Landing Page templates we’re building on Instagram. Head over and let us know your vote.
How to get early access
You can join the waitlist here to be one of the first to get early access.
If you’re an existing Kit customer, keep an eye out for an email from us with a link to opt into the beta. You’ll get access to the new builder, the starter set of templates, and a direct line to share feedback that shapes what ultimately ships.
If you left Kit a while back because of how landing pages looked, we’d especially like to hear from you. The reasons you left then are the reasons we’re building this now.
This is one of the most-requested rebuilds in Kit’s history. We’re glad it’s finally here, and even more glad it’s getting built with you.
