How to use Kit’s Paid Recommendations to grow your income and email list

The Creator Network has changed the game for creators.

You now have a much easier way to connect and partner with others with similar audiences to recommend each other and grow your lists together.

In fact, over the last three months, creators using Creator Network have grown their list an extra 9% more than if they weren’t in the network.

But did you know you can do even more with the Creator Network?

With Kit’s acquisition of SparkLoop, you can turn your list growth into a newsletter revenue stream and then reinvest that revenue into growing your email list even more through Paid Recommendations.

Want to find out how to build this sustainable newsletter growth flywheel with Kit?

A newsletter growth flywheel fueled by Creator Network’s paid recommendations

Investing money in the growth of your email list is important, but it’s even more important to make that investment sustainable.

What if your list growth is also helping you convert more digital products? What if you can use your list growth to make money that you can use to reinvest in your business?

With Kit’s growth tools and the Creator Network moving your flywheel along, you can turn your growth into a sustainable flywheel.

Flywheels are a powerful way to drive continuous growth and success for your business. It’s not efficient to do one-off tasks that produce a single result, especially when you’re busy running a business.

As you grow your list with forms, landing pages, and the Creator Network, you can earn revenue by including sponsored placements in your newsletter and selling digital products and services. And now, with paid recommendations, you can generate even more revenue by opening up paid spots alongside your free recommendations through the Creator Network in your newsletter.

With the revenue you earned by promoting other creators in your newsletters, you can reinvest back into growing your list by paying for other creators to promote you through the Creator Network.

By continually cycling through these steps, you can experience exponential growth, enabling you to scale your businesses and achieve long-term success.

How to grow your income with Kit’s paid recommendations

Looking to open a new revenue stream for your newsletter? We have so many creators ready to invest in growing their newsletters, and you can benefit from it in a few easy steps.

Paid recommendations helped me earn more money and earn more quickly, which I’ve re-invested into growth. My newsletter would be much smaller if not for paid recommendations. In fact, earning earlier in my creator journey likely kept me going when I would have struggled to persist otherwise. Adding revenue helps you to push through the challenging days of being a creator.

– Cole Bridge

Why you should open up paid recommendations spots in the Creator Network

Earn easy money for something you already do

If you’re already set up and recommending in the Creator Network, adding paid spots into your line up is an easy way to add a new income stream. One creator actually almost made 6 figures in paid recommendations alone.

Creators are spending anywhere from $2-$20 per recommendation from creators like you right now.

Get paid to recommend creators you admire

Our network is full of creators you know and respect. Getting paid to promote them is a great way to connect with them and share what you’ve learned from them to help your audience.

Want to know your earning potential with paid recommendations?

Your earning potential depends on two major factors: your list growth and your audience type.

The first factor is your list growth because that’s where you’re promoting another newsletter or creator. When someone subscribes to your list, your recommendation modal pops up, and they can choose to subscribe to your recommendations as well. If they do, you get paid! So, the more subscribers that are joining your list, the higher your earning potential will be.

The second factor is the type of audience you cater to. Newsletters are willing to pay $2-$20 per subscriber, and the cost per subscriber range depends on these audience types:

• Broad appeal: Caters to a wide range of audiences, from people interested in consumer products to business software. This pulls in a lower cost per subscriber.
• Niche consumer: Caters to individual consumers. This is the most common, and you’ll see the best average cost per subscriber.
• Niche B2B: Caters to businesses. This typically pulls in the highest cost per subscriber because it’s not as common.

How to set up paid recommendations in Kit’s Creator Network

1. Join the Creator Network

If you haven’t already, join the Creator Network to start growing your newsletters by partnering with other creators! This will help increase the discoverability of your newsletter in the largest network of creators.

2. Apply to run paid recommendations

Connect your SparkLoop account and get pre-approved in 24 hours to discover 100+ newsletters and brands your audience will love that you can get paid to recommend.

3. Choose newsletters to promote

In SparkLoop, you can filter by creator type or topic to find newsletters with similar audiences to recommend. You can see how much they pay per new subscriber and how much you could potentially earn from them.

Be thoughtful about who you choose to promote and whether or not your audience really does align with who you are promoting! This will not only build better alignment for your brand but also will increase your earnings.

4. Recommend to your audience

Once you’ve selected the newsletters you want to promote, you can customize your recommendation modal and choose which slots will display the paid recommendations.

After a new subscriber joins your list, they’ll see a modal with the newsletters you recommend and can choose to subscribe. When they subscribe to a paid recommendation, you get paid!

5. Track your earnings

You can always see the status of your referrals in the dashboard and know exactly how much commission is coming your way in your Kit account.

Reinvest your revenue back into your list with Kit’s paid recommendations

While there are many growth strategies like lead magnets and referral programs you can test to grow your email list, there’s one that always seems to work—word of mouth.

But how do you supercharge that? With Creator Network, we’ve made word of mouth and recommendations much more accessible, and with paid recommendations, you can now also invest more in your newsletter growth by paying to have your recommendation boosted.

Since starting to use a paid channel to get referrals, I’ve been able to 2X my spend which has been much better than any other paid acquisition channel. It was so easy to choose a partner that was a good fit for what products and services I offer. And with the backend already dialed in, I’m looking forward to expanding and re-investing into this channel.

– Jason Resnick, founder of NurtureKit.co

Why you should invest in paid recommendations for your newsletter growth

If you’re looking to invest more in the growth of your email list, you can pay for more recommendations via our integration with SparkLoop.

Keep it in the creator community

While advertising on ad networks like Google and Meta has its benefits, it feels a lot better to invest back into the creator economy and partner with your fellow creators.

Ya know what’s awesome? With Kit I can pay other creators to help spread the word about Why We Buy (rather than just funneling more money to Google or Meta). It’s insanely easy to set up and insanely effective.

– Katelyn Bourgoin- CEO & Lead Trainer, Customer Camp

Control over quality

You get to set up your subscriber criteria to make sure you’re only paying for subscribers that make sense for your content. That means your deliverability stays intact as you grow your list with engaged readers.

How to start paying other creators to promote your newsletter

1. Book your intro call

Talk to our SparkLoop team to walk through all the details, what to expect, and if this is a good fit for your newsletter.

2. Set up your Partner Program

With our integration with SparkLoop you can set up your Partner Program. This includes:

• Short description about you and your newsletter
• How much you want to pay for each subscriber
• What your total budget is per month (Min. of at least $2,000 per month)

This will make it clear to the creators looking for newsletters to promote whether they’d be a good fit to send you their subscribers.

3. Set your ideal subscriber criteria

To ensure that you’re only paying for subscribers who are a good fit for you and are engaged with your content, you can also be more specific about your ideal subscriber criteria. For example, you can adjust:

• Age demographic
• Geolocation
• Interests
• Engagement criteria

The engagement criteria are to set the expectations for you and creators who promote you. This not only helps protect you from fraud but also makes sure that you’re only paying for subscribers who genuinely love to read your emails.

4. Track your results

You can track real-time updates on who you’re paying to recommend your newsletter, how many subscribers they’ve sent you, and how engaged those subscribers are. Then you can sit back, watch your new subscribers join your list, and let your automations help you welcome them to your list.

Grow your income and newsletter with Kit’s Creator Network and paid recommendations

With Kit, you have the lead generation tools you need to get new subscribers, products like Creator Network and Commerce to grow your newsletter subscribers and revenue, and services like the Sponsor Network to diversify your income. There’s never been a better time to be a creator with Kit. Sign up today for a free trial.