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We&#8217;re breaking down the four automations that drive the most revenue for creators during Black Friday, without the added overwhelm. 



Black Friday is when most creators finally see the payoff from a year of content. But here&#8217;s what separates those who make it their best revenue weekend from those who burn out trying: automations that work while you sleep.



The creators who consistently crush Black Friday aren&#8217;t sending more emails or working longer hours. They&#8217;ve built systems that do the heavy lifting. They&#8217;re being thoughtful about who sees what and when. They&#8217;re selling more with fewer messages because every email hits the right person at exactly the right moment.



That&#8217;s the difference between <a href="https://kit.com/resources/blog/black-friday-kit-commerce-guide" target="_blank" rel="noopener">a good Black Friday</a> and a great one.



<h2 class="wp-block-heading">Why automations beat broadcasting every time</h2>



You could blast your entire list with the same message 10 times. Or you could set up automations that send the right message to the right person based on what they actually do and stop messaging them the moment they buy.



One approach feels like you&#8217;re shouting into the void. The other feels like you&#8217;re running a real business.



Professional creators know their email list is their most valuable asset. <a href="https://kit.com/features/automations" target="_blank" rel="noopener">Automations</a> are how you protect that asset during the busiest sales weekend of the year. No duplicate messages. No emailing customers about a sale they already bought from. No overwhelm on your end.



Just revenue rolling in while you focus on what matters.



<h2 class="wp-block-heading">Four high-converting automations for Black Friday</h2>



Our free <a href="https://newsletter.kit.com/black-friday-automations-playbook" target="_blank" rel="noopener">Black Friday Automations Power Playbook</a> breaks down the four automations that drive the most revenue during Black Friday—whether you&#8217;re selling physical products, digital goods, courses, coaching, or memberships.



<h3 class="wp-block-heading">Black Friday email marketing automations</h3>



<figure class="wp-block-image size-large"><a href="https://newsletter.kit.com/black-friday-automations-playbook" target="_blank" rel="noopener"><img loading="lazy" decoding="async" width="1600" height="900" src="https://media.kit.com/post/Blog-inline-Playbook-01.jpg?fm=pjpg" alt="Kit Abandon Cart Automation" class="wp-image-62700" srcset="https://media.kit.com/post/Blog-inline-Playbook-01.jpg?fit=scale&amp;fm=pjpg&amp;h=338&amp;w=600 600w, https://media.kit.com/post/Blog-inline-Playbook-01.jpg?fit=scale&amp;fm=pjpg&amp;h=576&amp;w=1024 1024w, https://media.kit.com/post/Blog-inline-Playbook-01.jpg?fit=scale&amp;fm=pjpg&amp;h=432&amp;w=768 768w, https://media.kit.com/post/Blog-inline-Playbook-01.jpg?fit=scale&amp;fm=pjpg&amp;h=864&amp;w=1536 1536w, https://media.kit.com/post/Blog-inline-Playbook-01.jpg?fit=scale&amp;fm=pjpg&amp;h=1152&amp;w=2048 2048w, https://media.kit.com/post/Blog-inline-Playbook-01.jpg?fit=scale&amp;fm=pjpg&amp;h=219&amp;w=390 390w, https://media.kit.com/post/Blog-inline-Playbook-01.jpg?fm=pjpg 1600w" sizes="auto, (max-width: 1600px) 100vw, 1600px" /></a></figure>







Abandoned Cart Recovery &#8211; Recover 15-20% of lost sales when someone leaves checkout without buying. The automation stops the instant they purchase, so you&#8217;re never doubling up on messages.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><a href="https://newsletter.kit.com/black-friday-automations-playbook" target="_blank" rel="noopener"><img loading="lazy" decoding="async" width="1600" height="900" src="https://media.kit.com/post/Blog-inline-Playbook-02.jpg?fm=pjpg" alt="Kit Upsell Automation" class="wp-image-62701" srcset="https://media.kit.com/post/Blog-inline-Playbook-02.jpg?fit=scale&amp;fm=pjpg&amp;h=338&amp;w=600 600w, https://media.kit.com/post/Blog-inline-Playbook-02.jpg?fit=scale&amp;fm=pjpg&amp;h=576&amp;w=1024 1024w, https://media.kit.com/post/Blog-inline-Playbook-02.jpg?fit=scale&amp;fm=pjpg&amp;h=432&amp;w=768 768w, https://media.kit.com/post/Blog-inline-Playbook-02.jpg?fit=scale&amp;fm=pjpg&amp;h=864&amp;w=1536 1536w, https://media.kit.com/post/Blog-inline-Playbook-02.jpg?fit=scale&amp;fm=pjpg&amp;h=1152&amp;w=2048 2048w, https://media.kit.com/post/Blog-inline-Playbook-02.jpg?fit=scale&amp;fm=pjpg&amp;h=219&amp;w=390 390w, https://media.kit.com/post/Blog-inline-Playbook-02.jpg?fm=pjpg 1600w" sizes="auto, (max-width: 1600px) 100vw, 1600px" /></a></figure>







Post-Purchase Upsell &#8211; Turn first-time buyers into repeat customers before the weekend ends. Automatically recommend the perfect add-on based on what they just bought—while excluding anyone who already owns it.



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<figure class="wp-block-image size-large"><a href="https://newsletter.kit.com/black-friday-automations-playbook" target="_blank" rel="noopener"><img loading="lazy" decoding="async" width="1600" height="900" src="https://media.kit.com/post/Blog-inline-Playbook-03.jpg?fm=pjpg" alt="Kit Discount Automation" class="wp-image-62702" srcset="https://media.kit.com/post/Blog-inline-Playbook-03.jpg?fit=scale&amp;fm=pjpg&amp;h=338&amp;w=600 600w, https://media.kit.com/post/Blog-inline-Playbook-03.jpg?fit=scale&amp;fm=pjpg&amp;h=576&amp;w=1024 1024w, https://media.kit.com/post/Blog-inline-Playbook-03.jpg?fit=scale&amp;fm=pjpg&amp;h=432&amp;w=768 768w, https://media.kit.com/post/Blog-inline-Playbook-03.jpg?fit=scale&amp;fm=pjpg&amp;h=864&amp;w=1536 1536w, https://media.kit.com/post/Blog-inline-Playbook-03.jpg?fit=scale&amp;fm=pjpg&amp;h=1152&amp;w=2048 2048w, https://media.kit.com/post/Blog-inline-Playbook-03.jpg?fit=scale&amp;fm=pjpg&amp;h=219&amp;w=390 390w, https://media.kit.com/post/Blog-inline-Playbook-03.jpg?fm=pjpg 1600w" sizes="auto, (max-width: 1600px) 100vw, 1600px" /></a></figure>







Scarcity Countdown Launch- Build urgency that feels authentic, not pushy. Run a high-urgency offer window with countdown timers that end cleanly at your deadline.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<figure class="wp-block-image size-large"><a href="https://newsletter.kit.com/black-friday-automations-playbook" target="_blank" rel="noopener"><img loading="lazy" decoding="async" width="1600" height="900" src="https://media.kit.com/post/Blog-inline-Playbook-04.jpg?fm=pjpg" alt="Kit VIP Automation" class="wp-image-62703" srcset="https://media.kit.com/post/Blog-inline-Playbook-04.jpg?fit=scale&amp;fm=pjpg&amp;h=338&amp;w=600 600w, https://media.kit.com/post/Blog-inline-Playbook-04.jpg?fit=scale&amp;fm=pjpg&amp;h=576&amp;w=1024 1024w, https://media.kit.com/post/Blog-inline-Playbook-04.jpg?fit=scale&amp;fm=pjpg&amp;h=432&amp;w=768 768w, https://media.kit.com/post/Blog-inline-Playbook-04.jpg?fit=scale&amp;fm=pjpg&amp;h=864&amp;w=1536 1536w, https://media.kit.com/post/Blog-inline-Playbook-04.jpg?fit=scale&amp;fm=pjpg&amp;h=1152&amp;w=2048 2048w, https://media.kit.com/post/Blog-inline-Playbook-04.jpg?fit=scale&amp;fm=pjpg&amp;h=219&amp;w=390 390w, https://media.kit.com/post/Blog-inline-Playbook-04.jpg?fm=pjpg 1600w" sizes="auto, (max-width: 1600px) 100vw, 1600px" /></a></figure>







VIP Early Access &#8211; Let your best subscribers self-identify as VIPs and reward them with early access to your Black Friday deal (and better pricing). This increases lifetime value while making your most engaged people feel valued.



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h2 class="wp-block-heading">Not all automations work for all businesses</h2>



The playbook includes specific recommendations for which automations to use based on your <a href="https://kit.com/features/commerce" target="_blank" rel="noopener">creator business type</a>. Physical product sellers need different sequences than course creators. Digital product sellers have different urgency triggers than coaches.



We break down exactly which automations to prioritize for your business model—and why they work.



<h2 class="wp-block-heading">What&#8217;s inside the Black Friday automation playbook</h2>



Here&#8217;s what you get when you download:



<ul class="wp-block-list">
<li>Pre-built Visual Automation templates you can use directly in Kit</li>



<li>Step-by-step technical setup showing exactly how to build each flow</li>



<li>Creator-specific recommendations so you know which automations to prioritize for your business</li>



<li>Tips for each automation type, including how to frame urgency, when to include bonuses, and how to use proof effectively</li>
</ul>



<figure class="wp-block-image size-large"><a href="https://newsletter.kit.com/black-friday-automations-playbook" target="_blank" rel="noopener"><img loading="lazy" decoding="async" width="1600" height="900" src="https://media.kit.com/post/Blog-inline-Playbook-05-inside-the-playbook.jpg?fm=pjpg" alt="Black Friday automations power playbook" class="wp-image-62704" srcset="https://media.kit.com/post/Blog-inline-Playbook-05-inside-the-playbook.jpg?fit=scale&amp;fm=pjpg&amp;h=338&amp;w=600 600w, https://media.kit.com/post/Blog-inline-Playbook-05-inside-the-playbook.jpg?fit=scale&amp;fm=pjpg&amp;h=576&amp;w=1024 1024w, https://media.kit.com/post/Blog-inline-Playbook-05-inside-the-playbook.jpg?fit=scale&amp;fm=pjpg&amp;h=432&amp;w=768 768w, https://media.kit.com/post/Blog-inline-Playbook-05-inside-the-playbook.jpg?fit=scale&amp;fm=pjpg&amp;h=864&amp;w=1536 1536w, https://media.kit.com/post/Blog-inline-Playbook-05-inside-the-playbook.jpg?fit=scale&amp;fm=pjpg&amp;h=1152&amp;w=2048 2048w, https://media.kit.com/post/Blog-inline-Playbook-05-inside-the-playbook.jpg?fit=scale&amp;fm=pjpg&amp;h=219&amp;w=390 390w, https://media.kit.com/post/Blog-inline-Playbook-05-inside-the-playbook.jpg?fm=pjpg 1600w" sizes="auto, (max-width: 1600px) 100vw, 1600px" /></a></figure>







This isn&#8217;t theory. These are the exact automations Kit creators are using right now to drive more sales with less work.



One copywriter switched to Kit right before his Black Friday launch. His result? &#8220;It exceeded my expectations and it exceeded the previous launch. But it did so in fewer emails.&#8221; He wasn&#8217;t sending less because he was being lazy—as he put it, &#8220;I wasn&#8217;t bothering people as much&#8221; because &#8220;after you buy and you continue getting emails, that&#8217;s not ideal.&#8221;



Your takeaway? You can send less because when your backend is sophisticated enough to know exactly who needs what message and when.



<h2 class="wp-block-heading">Why Kit makes this work</h2>



These automations require Visual Automations, <a href="https://kit.com/resources/blog/email-segmentation" target="_blank" rel="noopener">behavioral tagging, segmentation</a>, and integration with your sales platforms—whether that&#8217;s <a href="https://kit.com/apps/shopify" target="_blank" rel="noopener">Shopify</a>, Stripe, WooCommerce, or <a href="https://kit.com/features/commerce" target="_blank" rel="noopener">Kit Commerce</a>.



You don&#8217;t need to code. You don&#8217;t need to duct-tape five tools together. You just need Kit and this playbook.



The technical setup is all mapped out. The templates are ready to customize. The strategy is proven.



<a href="https://newsletter.kit.com/black-friday-automations-playbook" target="_blank" rel="noopener">Download the free Black Friday Automation Power Playbook</a>: Get the four automation blueprints, complete email sequences, and technical setup guides. Set them up before the biggest sales weekend of the year.

How Gemma Bonham-Carter built a seven-figure business working 20 hours a week

Download our free Black Friday Automations Power Playbook to unlock the four key automations success creators use to boost sales.

The automations that turn Black Friday into your highest-grossing weekend

Maximize sales without adding more work.

Cait Miller

How Gemma Bonham-Carter built a seven-figure business working 20 hours a week