Pricing and plans
14-day free trialNo credit card requiredFree migrations
Pay yearly—save 17%+ LIMITED TIME PRO OFFER
FreeFor creators just starting out
$0/mo
Free—up to 10,000 subscribersFor 1,000 email subscribers
Try Kit for free
Upgrade anytime.
- Key features:
CreatorFor growing creators
$33/mo
$390 billed yearly—Save $78 per yearPay yearly—save 17%
For 1,000 email subscribers
Start 14-day free trial
No credit card required. Cancel anytime.
EXTRA 25% OFF FIRST YEAR$593 billed first year—Save $355 first year*
ProFor scaling creators
$66$50
/moPay yearly—save 17%
+ LIMITED TIME PRO OFFERFor 1,000 email subscribers
Start 14-day free trial
No credit card required. Cancel anytime.
*Discount applies only to your first year of Pro. Your plan will renew at the standard rate after that. .
Kit is the email marketing platform trusted by 550,000+ creator business owners
Compare plans and features
| Free | Creator | Pro | |
|---|---|---|---|
SubscribersThe total number of subscribers you can manage in your account. Subscribers are only counted if they are unique and active. | Free: Up to 10,000 | Creator: | Pro: |
Create landing pagesNo website? No problem. Create focused landing pages to capture emails, test ideas, or promote specific offers. | Free: Unlimited | Creator: Unlimited | Pro: Unlimited |
Create email opt-in formsCreate unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed. | Free: Unlimited | Creator: Unlimited | Pro: Unlimited |
Create a newsletter feed & websiteCreate a newsletter site to host all your newsletter content, links, products, and more. | Free: Yes | Creator: Yes | Pro: Yes |
Landing page and form templatesWhether you're creating a landing page or a form, we have a library of beautiful customizable templates to help you get started. | Free: Yes | Creator: Yes | Pro: Yes |
Customizable domainCustomize your free Kit domain or connect your own custom domain so all your landing pages are branded. | Free: Yes | Creator: Yes | Pro: Yes |
Unlimited trafficWe’re here to help you grow your audience. So share your ideas with the world. Our servers can handle it. | Free: Yes | Creator: Yes | Pro: Yes |
Deliver opt-in incentivesOffer a freebie digital file to your audience that will be delivered automatically when they sign up. | Free: Yes | Creator: Yes | Pro: Yes |
List growth reportingDetailed analytics of your audience growth. See what forms or pages people are signing up for, and track unsubscribes too. | Free: Yes | Creator: Yes | Pro: Yes |
Free RecommendationsGrow your email list with high quality subscribers through the network of Kit creators. | Free: Yes | Creator: Yes | Pro: Yes |
Smart RecommendationsSmart Recommendations guarantees your newsletter is promoted across relevant creator sign up forms. | Free: Yes | Creator: Yes | Pro: Yes |
Facebook custom audiencesDynamically sync subscribers in Kit to your Facebook custom audiences for stronger ad targeting. | Free: No | Creator: No | Pro: Yes |
Newsletter referral systemGet a free SparkLoop plan (worth $99/mo) to build a reward referral program to drive newsletter growth. | Free: No | Creator: No | Pro: Yes |
Growth Concierge teamGet quarterly performance audits and direct access to our in-house email strategist, deliverability specialist, and solutions team, so you always have an action plan. | Free: No | Creator: No | Pro: Yes |
Subscriber taggingTag subscribers by entry point, interest, actions, and any other way you want to organize subscribers on your email list. | Free: Yes | Creator: Yes | Pro: Yes |
Subscriber segmentationSegment subscribers by grouping tags in the same category to personalize your communications. | Free: Yes | Creator: Yes | Pro: Yes |
Unsubscribe page builderCreate topics of interests and customize your unsubscribe page to reduce subscriber churn. | Free: Yes | Creator: Yes | Pro: Yes |
UsersThe total number of users you can have on your account. Perfect for adding your team, with their own login, to support your marketing efforts. | Free: 1 | Creator: 2 | Pro: Unlimited |
Subscriber engagement scoringIdentify your highest-value subscribers for sponsor pitches, VIP offers, or re-engagement campaigns. | Free: No | Creator: No | Pro: Yes |
Subscriber SignalsAudience research, done for you automatically. See income, demographics, and social influence of the subscribers on your email list. Available once your paid Pro plan begins. | Free: No | Creator: No | Pro: Yes |
Engagement analyticsSee which subscribers are most engaged, where they came from, and how long they stay, so you can double down on what's working. | Free: No | Creator: No | Pro: Yes |
Send email broadcastsSend or schedule one-time email campaigns or newsletters to your list. | Free: Yes | Creator: Yes | Pro: Yes |
Email template libraryUse our email templates as a starting point to easily customize your email so it fits your brand and content. | Free: Yes | Creator: Yes | Pro: Yes |
Image libraryAccess to your own image library with photos you use often, Unsplash, and your own Instagram photos. | Free: Yes | Creator: Yes | Pro: Yes |
Create custom email templatesCreate your very own custom email templates with HTML/CSS. | Free: Yes | Creator: Yes | Pro: Yes |
Conditional email contentUse Liquid to deeply personalize your content, showing different relevant content to different subscribers based on their tags. | Free: Yes | Creator: Yes | Pro: Yes |
Resend unopened campaignsOne-click to resend email campaigns to subscribers who have not yet opened the email to boost open rate and engagement. | Free: Yes | Creator: Yes | Pro: Yes |
A/B split testingA/B test your email subject lines to see how you can improve your email open rates. | Free: 2 subject lines | Creator: 2 subject lines | Pro: 5 subject lines |
Remove Kit brandingToggle off the Kit branding on landing pages, emails, and product pages. | Free: No | Creator: Yes | Pro: Yes |
Email editor version historyYour drafts are fully protected. Jump back to any version, see what changed, and collaborate with confidence. | Free: No | Creator: Yes | Pro: Yes |
Schedule in subscriber’s local time zoneSchedule and send emails personalized to your subscriber’s timezone. | Free: No | Creator: Yes | Pro: Yes |
Advanced A/B split testingTest up to five different subject lines or test your content to see how you can improve your email open and click rates. | Free: No | Creator: No | Pro: Yes |
Collaborative editingMultiple team members can work on the same email simultaneously—seeing changes in real-time as they happen. | Free: No | Creator: No | Pro: Yes |
Edit links in sent broadcastsFix any link errors even after you've sent your email. | Free: No | Creator: No | Pro: Yes |
Deliverability reportingCatch deliverability issues before they hurt your revenue—see exactly which email providers or segments are underperforming. | Free: No | Creator: No | Pro: Yes |
Insights dashboardTrack ROI across your entire marketing funnel—see which campaigns drive revenue and which need optimization. | Free: No | Creator: No | Pro: Yes |
Custom tracking domainSet up your custom link tracking domain to improve brand consistency and deliverability. | Free: No | Creator: No | Pro: Yes |
Content snippetsHave content you reuse over and over in emails? Create content snippets you can automatically insert and save time. | Free: Yes | Creator: Yes | Pro: Yes |
Visual automation template libraryPre-built automation email funnels to help you save time and get started with automating your marketing. | Free: No | Creator: Unlimited | Pro: Unlimited |
Visual automation builderBuild email funnels based on user behaviors to automatically manage subscribers and trigger emails with split paths and more. | Free: No | Creator: Unlimited | Pro: Unlimited |
API documentationGet access to Kit's API to build your own integration to organize your email subscribers and connect with them. | Free: Yes | Creator: Yes | Pro: Yes |
Automated email sequencesCreate and send a series of emails automatically, like a series of welcome emails or a series of your best content. | Free: No | Creator: Yes | Pro: Yes |
RSS CampaignsSet up campaigns to automatically create and send emails when you publish new blog content and your RSS feed updates. | Free: No | Creator: Yes | Pro: Yes |
100+ direct appsIntegrate your favorite tools to reduce complexity, manual tasks, and extend the functionality of Kit through the Kit App Store | Free: No | Creator: Yes | Pro: Yes |
Kit MCPConnect Claude, ChatGPT, Gemini, and more directly to Kit so every AI analysis and action is personal to your business and your list. | Free: No | Creator: Yes | Pro: Yes |
Sell digital productsCreate customizable sales page and easy checkout flow to help you sell more products with a full suite of pricing methods. | Free: Yes | Creator: Yes | Pro: Yes |
Run paid newslettersCharge subscribers access to a paid newsletter—monthly, quarterly, or annually. Plus, you can have public newsletter page with gated posts to convert more subscribers. | Free: Yes | Creator: Yes | Pro: Yes |
Sell recurring subscriptionsCharge for a recurring membership for coaching packages, sponsorships, community access, and more. | Free: Yes | Creator: Yes | Pro: Yes |
Set up virtual tip jarsGive your audience an easy way to say thanks. Accept support from your super fans, and get tips and donations for your work. | Free: Yes | Creator: Yes | Pro: Yes |
Low transaction feesFor any digital products or subscription—inclusive of credit card processing fees, so Kit only takes 0.6% of the total fees. | Free: 3.5% + 30c | Creator: 3.5% + 30c | Pro: 3.5% + 30c |
Paid RecommendationsGet paid to promote other creators or newsletters in your recommendations. | Free: No | Creator: Yes | Pro: Yes |
Paid Recommendations feesKit’s fee for any earnings paid through Paid Recommendations. | Free: No | Creator: 23.5% | Pro: 23.5% |
Newsletter sponsorshipsGet matched with top brands, approve every ad, and earn from your newsletter without chasing deals or compromising your audience's trust. | Free: No | Creator: Yes | Pro: Yes |
Abandon checkoutTurn abandoned checkouts on Shopify, Fourthwall, and Wix into recovered sales—automatically. | Free: No | Creator: Yes | Pro: Yes |
Kit UniversityOur in-house creator education team creates courses to support you in growing your audience and income. Your success is our success. | Free: Yes | Creator: Yes | Pro: Yes |
Product supportQuestions answered fast to keep you creating. Most are handled instantly by our Kit AI assistant. The rest go straight to our team. | Free: Email support | Creator: 24/7 support (email & chat) | Pro: 24/7 priority support (email & chat) |
Free migration from another platformLooking to switch over to Kit from another platform? We have an in-house team to rebuild your forms, templates, and automations. | Free: No | Creator: Yes | Pro: Yes |
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Matthew McConaughey
NYT Bestselling Author
FAQs
Frequently asked questions.