Pricing and plans
14-day free trialNo credit card requiredFree migrations
Pay yearly—save 17%+ LIMITED TIME PRO OFFER
FreeFor creators just starting out
$0/mo
Free—up to 10,000 subscribersFor 1,000 email subscribers
Try Kit for free
Upgrade anytime.
- Key features:
CreatorFor growing creators
$33/mo
$390 billed yearly—Save $78 per yearPay yearly—save 17%
For 1,000 email subscribers
Start 14-day free trial
No credit card required. Cancel anytime.
EXTRA 25% OFF FIRST YEAR$593 billed first year—Save $355 first year*
ProFor scaling creators
$66$50
/moPay yearly—save 17%
+ LIMITED TIME PRO OFFERFor 1,000 email subscribers
Start 14-day free trial
No credit card required. Cancel anytime.
*Discount applies only to your first year of Pro. Your plan will renew at the standard rate after that. .
Kit is the email marketing platform trusted by 550,000+ creator business owners
Compare plans and features
| Free | Creator | Pro | |
|---|---|---|---|
SubscribersThe total number of subscribers you can manage in your account. Subscribers are only counted if they are unique and active. | Free: Up to 10,000 | Creator: | Pro: |
Create landing pagesNo website? No problem. Create focused landing pages to capture emails, test ideas, or promote specific offers. | Free: Unlimited | Creator: Unlimited | Pro: Unlimited |
Create email opt-in formsCreate unlimited email opt-in forms you can embed to your website as a modal, sticky bar, slide in, or inline embed. | Free: Unlimited | Creator: Unlimited | Pro: Unlimited |
Create a newsletter feed & websiteCreate a newsletter site to host all your newsletter content, links, products, and more. | Free: Yes | Creator: Yes | Pro: Yes |
Landing page and form templatesWhether you're creating a landing page or a form, we have a library of beautiful customizable templates to help you get started. | Free: Yes | Creator: Yes | Pro: Yes |
Customizable domainCustomize your free Kit domain or connect your own custom domain so all your landing pages are branded. | Free: Yes | Creator: Yes | Pro: Yes |
Unlimited trafficWe’re here to help you grow your audience. So share your ideas with the world. Our servers can handle it. | Free: Yes | Creator: Yes | Pro: Yes |
Deliver opt-in incentivesOffer a freebie digital file to your audience that will be delivered automatically when they sign up. | Free: Yes | Creator: Yes | Pro: Yes |
List growth reportingDetailed analytics of your audience growth. See what forms or pages people are signing up for, and track unsubscribes too. | Free: Yes | Creator: Yes | Pro: Yes |
Free RecommendationsGrow your email list with high quality subscribers through the network of Kit creators. | Free: Yes | Creator: Yes | Pro: Yes |
Smart RecommendationsSmart Recommendations guarantees your newsletter is promoted across relevant creator sign up forms. | Free: Yes | Creator: Yes | Pro: Yes |
Facebook custom audiencesDynamically sync subscribers in Kit to your Facebook custom audiences for stronger ad targeting. | Free: No | Creator: No | Pro: Yes |
Newsletter referral systemGet a free SparkLoop plan (worth $99/mo) to build a reward referral program to drive newsletter growth. | Free: No | Creator: No | Pro: Yes |
Growth Concierge teamGet quarterly performance audits and direct access to our in-house email strategist, deliverability specialist, and solutions team, so you always have an action plan. | Free: No | Creator: No | Pro: Yes |
Subscriber taggingTag subscribers by entry point, interest, actions, and any other way you want to organize subscribers on your email list. | Free: Yes | Creator: Yes | Pro: Yes |
Subscriber segmentationSegment subscribers by grouping tags in the same category to personalize your communications. | Free: Yes | Creator: Yes | Pro: Yes |
Unsubscribe page builderCreate topics of interests and customize your unsubscribe page to reduce subscriber churn. | Free: Yes | Creator: Yes | Pro: Yes |
UsersThe total number of users you can have on your account. Perfect for adding your team, with their own login, to support your marketing efforts. | Free: 1 | Creator: 2 | Pro: Unlimited |
Subscriber engagement scoringIdentify your highest-value subscribers for sponsor pitches, VIP offers, or re-engagement campaigns. | Free: No | Creator: No | Pro: Yes |
Subscriber SignalsAudience research, done for you automatically. See income, demographics, and social influence of the subscribers on your email list. Available once your paid Pro plan begins. | Free: No | Creator: No | Pro: Yes |
Engagement analyticsSee which subscribers are most engaged, where they came from, and how long they stay, so you can double down on what's working. | Free: No | Creator: No | Pro: Yes |
Send email broadcastsSend or schedule one-time email campaigns or newsletters to your list. | Free: Yes | Creator: Yes | Pro: Yes |
Email template libraryUse our email templates as a starting point to easily customize your email so it fits your brand and content. | Free: Yes | Creator: Yes | Pro: Yes |
Image libraryAccess to your own image library with photos you use often, Unsplash, and your own Instagram photos. | Free: Yes | Creator: Yes | Pro: Yes |
Create custom email templatesCreate your very own custom email templates with HTML/CSS. | Free: Yes | Creator: Yes | Pro: Yes |
Conditional email contentUse Liquid to deeply personalize your content, showing different relevant content to different subscribers based on their tags. | Free: Yes | Creator: Yes | Pro: Yes |
Resend unopened campaignsOne-click to resend email campaigns to subscribers who have not yet opened the email to boost open rate and engagement. | Free: Yes | Creator: Yes | Pro: Yes |
A/B split testingA/B test your email subject lines to see how you can improve your email open rates. | Free: 2 subject lines | Creator: 2 subject lines | Pro: 5 subject lines |
Remove Kit brandingToggle off the Kit branding on landing pages, emails, and product pages. | Free: No | Creator: Yes | Pro: Yes |
Email editor version historyYour drafts are fully protected. Jump back to any version, see what changed, and collaborate with confidence. | Free: No | Creator: Yes | Pro: Yes |
Schedule in subscriber’s local time zoneSchedule and send emails personalized to your subscriber’s timezone. | Free: No | Creator: Yes | Pro: Yes |
Advanced A/B split testingTest up to five different subject lines or test your content to see how you can improve your email open and click rates. | Free: No | Creator: No | Pro: Yes |
Collaborative editingMultiple team members can work on the same email simultaneously—seeing changes in real-time as they happen. | Free: No | Creator: No | Pro: Yes |
Edit links in sent broadcastsFix any link errors even after you've sent your email. | Free: No | Creator: No | Pro: Yes |
Deliverability reportingCatch deliverability issues before they hurt your revenue—see exactly which email providers or segments are underperforming. | Free: No | Creator: No | Pro: Yes |
Insights dashboardTrack ROI across your entire marketing funnel—see which campaigns drive revenue and which need optimization. | Free: No | Creator: No | Pro: Yes |
Custom tracking domainSet up your custom link tracking domain to improve brand consistency and deliverability. | Free: No | Creator: No | Pro: Yes |
Content snippetsHave content you reuse over and over in emails? Create content snippets you can automatically insert and save time. | Free: Yes | Creator: Yes | Pro: Yes |
Visual automation template libraryPre-built automation email funnels to help you save time and get started with automating your marketing. | Free: No | Creator: Unlimited | Pro: Unlimited |
Visual automation builderBuild email funnels based on user behaviors to automatically manage subscribers and trigger emails with split paths and more. | Free: No | Creator: Unlimited | Pro: Unlimited |
API documentationGet access to Kit's API to build your own integration to organize your email subscribers and connect with them. | Free: Yes | Creator: Yes | Pro: Yes |
Automated email sequencesCreate and send a series of emails automatically, like a series of welcome emails or a series of your best content. | Free: No | Creator: Yes | Pro: Yes |
RSS CampaignsSet up campaigns to automatically create and send emails when you publish new blog content and your RSS feed updates. | Free: No | Creator: Yes | Pro: Yes |
100+ direct appsIntegrate your favorite tools to reduce complexity, manual tasks, and extend the functionality of Kit through the Kit App Store | Free: No | Creator: Yes | Pro: Yes |
Kit MCPConnect Claude, ChatGPT, Gemini, and more directly to Kit so every AI analysis and action is personal to your business and your list. | Free: No | Creator: Yes | Pro: Yes |
Sell digital productsCreate customizable sales page and easy checkout flow to help you sell more products with a full suite of pricing methods. | Free: Yes | Creator: Yes | Pro: Yes |
Run paid newslettersCharge subscribers access to a paid newsletter—monthly, quarterly, or annually. Plus, you can have public newsletter page with gated posts to convert more subscribers. | Free: Yes | Creator: Yes | Pro: Yes |
Sell recurring subscriptionsCharge for a recurring membership for coaching packages, sponsorships, community access, and more. | Free: Yes | Creator: Yes | Pro: Yes |
Set up virtual tip jarsGive your audience an easy way to say thanks. Accept support from your super fans, and get tips and donations for your work. | Free: Yes | Creator: Yes | Pro: Yes |
Low transaction feesFor any digital products or subscription—inclusive of credit card processing fees, so Kit only takes 0.6% of the total fees. | Free: 3.5% + 30c | Creator: 3.5% + 30c | Pro: 3.5% + 30c |
Paid RecommendationsGet paid to promote other creators or newsletters in your recommendations. | Free: No | Creator: Yes | Pro: Yes |
Paid Recommendations feesKit’s fee for any earnings paid through Paid Recommendations. | Free: No | Creator: 23.5% | Pro: 23.5% |
Newsletter sponsorshipsGet matched with top brands, approve every ad, and earn from your newsletter without chasing deals or compromising your audience's trust. | Free: No | Creator: Yes | Pro: Yes |
Abandon checkoutTurn abandoned checkouts on Shopify, Fourthwall, and Wix into recovered sales—automatically. | Free: No | Creator: Yes | Pro: Yes |
Kit UniversityOur in-house creator education team creates courses to support you in growing your audience and income. Your success is our success. | Free: Yes | Creator: Yes | Pro: Yes |
Product supportQuestions answered fast to keep you creating. Most are handled instantly by our Kit AI assistant. The rest go straight to our team. | Free: Email support | Creator: 24/7 support (email & chat) | Pro: 24/7 priority support (email & chat) |
Free migration from another platformLooking to switch over to Kit from another platform? We have an in-house team to rebuild your forms, templates, and automations. | Free: No | Creator: Yes | Pro: Yes |
The specificity of the technology that Kit offers and will continue to offer is the game changer for me. It's worth the money. It really is.
Jo Franco
Founder of JoClub
Automate your growth
14-day free trial. No card required. Free migrations.
Matthew McConaughey
NYT Bestselling Author
FAQs
Frequently asked questions.
Is Kit built for people like me?
Kit is for creators who mean business.
Success in our world isn’t easily achieved, and Kit creators know what success really takes—serious passion, commitment, and purpose. They know that being a successful creator is more than just building a profitable business; it’s also about building a valuable one, too.
No matter what you create, sell, or build, if this resonates with you, then Kit is home to you.
Let’s build a profitable and valuable business together.
Which plan should I choose?
We have something for you no matter what you’re focusing on in your creator business:
Our Free Plan is perfect if you’re focused on building your audience. It gives you essential tools to build and engage an audience of up to 10,000 subscribers, for free.
Our Creator Plan is perfect if you’ve established a diverse audience and multiple product offerings. You can streamline your workflows and scale your business to save time and earn more.
Our Pro Plan is perfect if you want to maximize the efficiency and effectiveness of your established business. You’ll have the tools to reinvest in you growth and analyze your performance, scaling your business even further.
How many emails can I send with Kit?
There are no sending limits on any of our plans at Kit. You can send as many emails as you want on any of our plans.
What happens when my trial of the Creator or Pro Plan ends?
Your free trial is 14-days for the Creator and Pro Plan—no credit card required to start.
Once your trial is over, you’ll need to add a credit card to continue using your Creator or Pro Plan. You can add in your billing information before your trial is over so your account doesn’t skip a beat.
Don’t need the Creator or Pro Plan just yet? You can also continue with the Free Plan.
What happens when I outgrow my subscriber limit on my plan?
Visualizing your goal is a key to your success. And we will never interrupt your growing business.
When you go over your plan’s limit, we’ll automatically upgrade it to the next subscriber tier. Your account won’t skip a beat. You’ll continue gathering subscribers and sending emails the whole time.
What happens if I clean my list and go under my current subscriber plan?
At this time, our team has to manually downgrade plans. If you plan to delete subscribers, please email help@kit.com so we can adjust your subscription.
If I don’t like Kit, can I request a refund?
We’d hate to see you go, but we totally understand if Kit is not the right fit for you.
Whether you’re on a monthly or an annual plan, we can give you a refund as long as you’re within the first 30 days of the date you signed up for your account. Our team will cancel your account and send that refund along immediately (but it will take 3-5 days to show up on your credit or debit card account).
If cost is the issue, don’t let that hold you back. Our Free Plan is always available for you for up to 10,000 subscribers—for free.
Is it hard to switch to Kit if I already have an email list somewhere else?
Moving to a new email marketing platform can be daunting. That's why Kit offers a free migration service for any creator on one of our paid plans. Our team handles everything from subscriber lists to automations, so you have a stress-free move.