Our Mission

Every day, more and more people enter into the creator space.
But success in our world isn't easily achieved.
And there's a huge misconception that the world
of the creator is driven by money, and money alone.

But Kit knows what success really takes: because serious creators are in the business of so much more than just the money they make.

It's making your passion your profession.
It's enriching and entertaining an audience who cares.
It's building knowledge, skills and craft.
It's growth. But it's never one-sided—it's an exchange
within a community that support and enrich each other.

It's about more than just building a profitable business.
It's about building a valuable one.

At Kit, we're on a mission to help serious creators build more valuable businesses. And we're here to show the world that we, creators, mean business.

Our vision has five parts:

• $1,000,000,000 made by creators using Kit – Yes, that's a billion. Our success is measured by the success of our customers. If we're not helping creators earn money, we're not helping them earn a living.
• $100,000,000 in annual recurring revenue – Earning $100M in a year will put us in rarified air. Not many companies ever make it here, but we're not most companies.
• 250,000 creators using Kit – We want to make earning a living as an online creator a valued, popular, and respected career path. That starts with expanding the number of people earning a living online.
• Financial independence for our team – We believe a small team gives us the opportunity to focus on what matters most, including pushing our team to do the best work of their lives, staying profitable to be able to reinvest in our product, team, and customers, and giving back to the communities where we live, work and play.
• 100% independent – We won't sell, raise venture funding, or give up control. The creators we serve are our investors.

We don't know how long it will take, and we don't care. Achieving this vision is the embodiment of our mission and it's why we exist.

• Teach everything you know – We teach everything we know for the benefit of creators and the broader tech industry. We encourage our community to do the same.
• Create every day – Our best days are the ones when we create. Every person on the team is a creator and can roll up their sleeves to help build a better product and company. We believe consistent progress every day leads to incredible results.
• Work in public – We share everything from our soaring successes to our epic failures because it helps us learn together. Besides, if we aren't willing to sign our names to our work and put it into the world, we'll never truly reach our potential.
• Default to generosity – We make an impact by generously serving others. We're a team of people who care deeply about one another, the creator community, and the wider world around us.
• Creator success is our success – Every project we choose, every feature we build, every story we tell — they should all tie back to helping creators succeed. When creators grow their audiences, earn a living, and support their families, we all win.
• Do it with excellence – When we choose to do something, we set the bar high. We iterate our way to excellence. When we can't, we say no. When we say yes, we go all in to reach our potential. We have fun while doing the best work of our lives.

Our unfair advantage is that we care more.

From the way we serve customers who need help to the way we create educational content to the features we build to the way we sell…

When you interact with our team, you'll know you're talking to a real human who cares most about helping you succeed as an online creator by earning a living doing something you love.

You can compare features to features for every email marketing tool on the web. You can compare our support hours. You can compare our deliverability ratings. We'll probably win on all of those things if you're an online creator.

But that's not why you should choose Kit. You should choose Kit as the operating system you use (or maybe even the place you choose to work!) because we're going to care more than anyone else about helping you reach your full potential as a creator.