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Browse Kit’s email marketing features

Kit features that grow revenue

Filter by goal or plan to find the features you need to grow your list, automate your emails, and earn more from the audience you’ve already built.
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Showing 41 of 41 features

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  • MCP
    Email marketing

    Send the emails your business runs on and see what each one earns.

    Learn more about Email marketing
  • MCP
    Landing pages

    Launch a waitlist, lead magnet, or sales page in minutes.

    Learn more about Landing pages
  • Visual Automations

    Welcome, nurture, and sell around the clock while you focus on the work only you can do.

    Learn more about Visual Automations
  • Pro
    MCP
    Subscriber Signals

    See who's on your list and which subscribers can change your business.

    Learn more about Subscriber Signals
  • Forms

    Turn site visitors into subscribers and learn what they want from day one.

    Learn more about Forms
  • MCP
    Kit MCP

    Go from a question about your audience to action in one conversation, with no exports.

    Learn more about Kit MCP
  • MCP
    Email sequences

    Write your welcome series once and keep earning from every new subscriber.

    Learn more about Email sequences
  • Deliverability

    Land in the inbox so your work gets read.

    Learn more about Deliverability
  • Kit App Store

    Trigger emails from a purchase or course completion, and stop switching tabs.

    Learn more about Kit App Store
  • MCP
    Tags and segments

    Send what each person cares about, without paying twice for the same subscriber.

    Learn more about Tags and segments
  • Email templates

    Skip the design work and get straight to writing.

    Learn more about Email templates
  • MCP
    Analytics

    Know which channels bring your best readers and buyers, then double down.

    Learn more about Analytics
  • A/B testing

    Learn which stories and offers earn clicks, so every send gets sharper.

    Learn more about A/B testing
  • Act from any chart

    Go from noticing a trend to emailing those people in one step.

    Learn more about Act from any chart
  • Pro
    MCP
    Audience demographics and sponsor report

    Pick your next event city and win bigger sponsorships with verified numbers.

    Learn more about Audience demographics and sponsor report
  • MCP
    Commerce

    Sell to the people who already trust you, and stop pitching people who already bought.

    Learn more about Commerce
  • Countdown timers

    Give your launch or event a deadline readers can see.

    Learn more about Countdown timers
  • Pro
    Edit links after sending

    Fix a mistake without sending a correction email.

    Learn more about Edit links after sending
  • Email designer

    Design a professional email in minutes, with no code.

    Learn more about Email designer
  • Pro
    MCP
    Engagement analytics

    Notice who's drifting and win them back before they go quiet.

    Learn more about Engagement analytics
  • Pro
    MCP
    Engagement scoring

    Send VIP offers to your most engaged readers.

    Learn more about Engagement scoring
  • Free migrations

    Switch platforms without rebuilding your setup yourself.

    Learn more about Free migrations
  • Pro
    Growth Concierge

    Always know how to grow next with creator business experts in your corner.

    Learn more about Growth Concierge
  • Hire a Kit Expert

    Hand off your setup to someone who knows Kit inside out.

    Learn more about Hire a Kit Expert
  • Pro
    MCP
    Influential subscriber alerts

    Reach out to a potential partner or client the day they join.

    Learn more about Influential subscriber alerts
  • Kit Studios

    Record your next video or podcast in a pro studio and connect with other creators.

    Learn more about Kit Studios
  • Pro
    Facebook custom audiences

    Spend ad budget on people who look like your best subscribers.

    Learn more about Facebook custom audiences
  • Newsletter site

    Give your fans one link for everything you make.

    Learn more about Newsletter site
  • Newsletter sponsorships

    Earn from your newsletter without pitching, negotiating, or invoicing.

    Learn more about Newsletter sponsorships
  • Paid newsletter

    Turn your most loyal readers into recurring revenue.

    Learn more about Paid newsletter
  • Paid Recommendations

    Grow your list on a budget you set, and earn while you grow.

    Learn more about Paid Recommendations
  • Personalized content

    Make every email feel written for one person, without writing ten versions.

    Learn more about Personalized content
  • MCP
    Polls and surveys

    Ask your people what they want, then build and send exactly that.

    Learn more about Polls and surveys
  • Pro
    Priority support

    Get unstuck fast, at any hour.

    Learn more about Priority support
  • Recommendations

    Grow through recommendations from creators your readers already trust.

    Learn more about Recommendations
  • Pro
    Referral program

    Turn your readers into your best source of new subscribers.

    Learn more about Referral program
  • Pro
    MCP
    Revenue attribution

    Know which campaigns and ads make money, so you know where to spend next.

    Learn more about Revenue attribution
  • Pro
    MCP
    Search your list

    Find your next sponsor, podcast guest, or client.

    Learn more about Search your list
  • MCP
    Subscriber profiles

    See each person's full history with you before you reach out.

    Learn more about Subscriber profiles
  • Pro
    Team seats and collaborative editing

    Bring your team in without per-seat fees.

    Learn more about Team seats and collaborative editing
  • Tip jar

    Give your biggest fans an easy way to say thanks.

    Learn more about Tip jar

Why creator business owners choose Kit for email marketing

See who’s reading and buying, act on what you learn, and grow revenue from a list you own.
  1. 01
    Subscriber insights that grow your revenue
    See who’s reading, clicking, and buying, then find the subscribers who could sponsor your newsletter, become an affiliate, or hire you.
  2. 02
    Email automation that earns while you create
    Send the right email at the right moment, so every subscriber hears from you when it matters and you get hours back for the work you love.
  3. 03
    Apps that connect your whole business
    Connect 70+ creator tools like Shopify, Stripe, and Thinkific, so every purchase and course signup shapes what each subscriber gets next.
  4. 04
    An expert email team in your corner
    Never wonder how to grow next. Pro gives you a direct line to the Growth Concierge team for quarterly strategy audits, email deliverability help, and 24/7 priority support.
  • 99.8%Email delivery rate
  • 2×List growth with Recommendations
  • 550k+Creators using Kit

See what your list can earn

Try every feature free for 14 days. No credit card required.
Start 14-day free trialRequest a demo

FAQs

What is Kit used for?

Kit is used for email marketing by creator business owners. Authors, coaches, podcasters, and newsletter writers use Kit to send newsletters, build landing pages and forms, automate emails, and sell digital products. You can also see who’s reading, clicking, and buying. Kit was formerly called ConvertKit.

Is ConvertKit the same as Kit?

Yes. ConvertKit is now Kit. It’s the same email marketing platform from the same team, under a new name. If you had a ConvertKit account, you can log in to Kit with the same details, and your subscribers, automations, and forms are all still there.

Which Kit features are on the free plan?

Kit’s free plan gives you what you need to grow your list and start earning. It includes landing pages, forms, a newsletter site, the email designer and templates, A/B subject line testing, tags and segments, analytics, and Recommendations. You can also sell digital products, paid newsletters, and tips. Email sequences, Visual Automations, and the Kit App Store start on the Creator plan. Filter by plan above to see every feature.

What’s the difference between Kit’s Creator and Pro plans?

Kit’s Creator plan adds automation and connections, with Visual Automations, email sequences, the Kit App Store, the Kit MCP, newsletter sponsorships, Paid Recommendations, two team seats, and free migration. Kit’s Pro plan adds everything you need to know which subscribers and campaigns drive your revenue, with Subscriber Signals, engagement analytics, revenue attribution, a newsletter referral program, unlimited team seats, 24/7 priority support, and a Growth Concierge team that audits your account every quarter.

Does Kit have a free trial?

Kit has a 14-day free trial with no credit card required. Paid plans are priced by your number of active subscribers, not by how many emails you send, so you’re never charged for unsubscribers. See your exact price on the pricing page.

What is Subscriber Signals?

Subscriber Signals is a Kit Pro feature that adds demographic and social influence data to your list, so you can find the sponsors, affiliates, and clients already reading your emails. It flags high-influence subscribers, alerts you when notable people join, groups subscribers by industry and location, and builds a sponsor-ready audience report in one click.

Does Kit integrate with Shopify, Stripe, and course platforms?

Kit integrates with 70+ creator tools through the Kit App Store, including Shopify, Stripe, Thinkific, Canva, and Linktree. Purchases and course progress sync to each subscriber, so you can send an email the moment someone buys or finishes a course. The Kit App Store is included on the Creator and Pro plans.

Will Kit move my list for me if I switch?

Migration is included on every paid plan. A migration specialist moves your subscribers from your current email platform so you can switch without the stress.

Can I A/B test emails in Kit?

A/B testing in Kit is included on every plan, including free. You can test subject lines or full email content, like images, layouts, stories, and calls to action, so you learn which offers earn clicks and send more of what works.

Can I use Kit with ChatGPT or Claude?

The Kit MCP connects Claude, ChatGPT, Gemini, Cursor, and other AI tools to your Kit account. Ask about your list in plain language, then tag subscribers, create sequences, and draft emails in the same conversation. You approve every change before it happens. Included on the Creator and Pro plans.