25% OFF PRO ANNUALEnds November 7, 2026
Claim your offerTurn website visitors into email subscribers
Grow your list with email signup forms designed for creators—embed anywhere, segment automatically, and turn subscribers into customers.
Kit is the email marketing platform trusted by 550,000+ creator business owners
Why creators choose Kit for email signup forms
GDPR-compliant forms ready in minutes
Create email signup forms that are GDPR compliant with no coding required—just customize, embed, and start growing your list.
Lead capture forms for every use case
Choose inline, pop-up, or slide-in forms that match your site and capture emails without interrupting the experience.
Forms connect directly to your email list
Every subscriber flows directly into your email list—ready for automated welcome emails and follow-ups that match what they signed up for.
Email signup forms that match your brand
Create email signup forms that match your colors, fonts, and style—so they look like they belong on your site, not a clunky add on. Embed them anywhere. No design skills needed.
I can set up a form to send an incentive in under 5 minutes with Kit.
Suzi Whitford
Start a Mom Blog
Instant delivery & email segmentation
Offer lead magnets like ebooks or PDFs through your signup forms and they're delivered automatically to every new subscriber. Then you can send personalized follow up emails to keep your audience engaged.
Surface opportunities on your email list
Never pay for duplicate signups
Kit keeps all your subscribers on one master list, no matter how many email signup forms they use. Unlike most email platforms, you never pay twice for the same subscriber.
How creators use email signup forms to grow
The lead capture forms creators use to grow
Custom thank you pages
Set up custom messages and thank-you pages so new email subscribers know their signup worked—and feel welcomed from the moment they hit submit.
Double opt-in protection
Block spammers and bots with double opt-in on all forms and landing pages—keeping your email list clean and deliverability high.
Dynamic opt-in email forms
You can easily hide email signup forms or swap in different content for repeat visitors—so existing subscribers don't see the same form repeatedly.
Automate what happens next
Connect email opt-in forms to custom journeys through Visual Automations—welcome sequences, courses, and funnels that run 24/7.
Mobile-friendly designs
Signup forms adapt to any screen size automatically, so whether someone's scrolling on their phone or browsing on a laptop, signing up is always smooth.
Embed anywhere with one click
Embed signup forms to your site with one line of JavaScript, HTML, native integrations, or Zapier—choose whatever fits your workflow.
Create your first signup form in minutes
Matthew McConaughey
NYT Bestselling Author
Keep exploring Kit
Features
Grow your list faster with custom landing pages.
Build email sequences and workflows with drag-and-drop simplicity.
Email just became your most reliable revenue stream.
Compare
See why creators choose Kit over Mailchimp.
See why creators choose Kit over Beehiiv.
See why creators choose Kit over Flodesk.
FAQs
Frequently asked questions.
Do I need coding skills to create email signup forms?
You don't. Kit's email signup forms are ready to go with no coding required. Customize colors, fonts, and content, then embed with one line of code or easy integrations.
What types of email forms does Kit offer?
Kit offers multiple types of email signup forms like inline (embedded in your content), pop-up (appears over your content), and slide-in (slides in from the side or bottom). Choose what works best for your strategy.
Are Kit's email signup forms GDPR compliant?
Yes, Kit forms are GDPR compliant out of the box. Gather consent with a checkbox, redirect to a consent page, or link to your privacy policy directly in the form.
Can I deliver freebies automatically through signup forms?
Yes, any free downloads you include—ebooks, PDFs, design files, audio, video—get delivered automatically every time someone signs up. You only have to set it up once, and it runs forever.
How do I segment subscribers from different forms?
Kit automatically tags subscribers based on which form they used to sign up. You can use those tags to send personalized content and create targeted email campaigns from day one.
Do I get charged multiple times for the same subscriber?
No, Kit uses one master list organized with tags and segments. Subscribers can join unlimited forms without increasing your costs—unlike platforms that charge per list.
Can I add email signup forms to my existing website?
Yes, Kit forms work with all popular website and landing page builders—WordPress, Squarespace, Wix, Webflow, and more. Embed with one line of code or use native integrations.
How do I stop bots from signing up through my forms?
Use Kit's double opt-in feature on all forms and landing pages. This requires subscribers to confirm their email address before joining your list—blocking spammers and keeping deliverability high.
Can I hide forms from people who already subscribed?
Yes, we recommend this. Kit lets you hide forms or swap content for repeat visitors so existing subscribers don't see the same signup form every time they return to your site.
What happens after someone submits an email form?
You can create custom confirmation messages or redirect subscribers to a thank-you page. You can also trigger automated email sequences that welcome new subscribers or deliver lead magnets immediately.