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Claim your offerKit vs MailerLite
Looking for an Mailerlite alternative? Here's how Kit compares.
MailerLite gives you the email basics. Kit gives you everything you need to build a business around your list—with built-in ways to monetize your newsletter, powerful automations, and creator partnerships that grow your audience twice as fast.
Trusted by the world's best creators
When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.
Kit is integral because it's the hub of the business.
Thanks to the fact that we sell our own product through our email list now, I have the freedom to live, learn, and teach on my own terms, which is the thing I care about.
Why creators choose Kit over MailerLite
Kit gives you the audience insights, automation depth, and a connected ecosystem that MailerLite doesn’t.
Kit vs MailerLite
Creators choose Kit over MailerLite when they're ready to turn their newsletter into multiple revenue streams.
| Feature | Kit | MailerLite |
|---|---|---|
Growth + subscribers | ||
| Subscriber Signals | Kit: Yes | MailerLite: No |
| Creator-to-creator referral network (Recommendations) | Kit: Yes | MailerLite: No |
| Landing pages | Kit: Unlimited | MailerLite: Yes |
| Subscribe forms | Kit: Yes | MailerLite: Yes |
| Form customization | Kit: Advanced | MailerLite: Yes |
| Newsletter site | Kit: Yes | MailerLite: No |
| Custom domains | Kit: Yes | MailerLite: Yes |
| Lead magnet delivery | Kit: Yes | MailerLite: Yes |
| Subscriber pricing model | Kit: Subscriber-based (pay once per subscriber). Only pay for active subscribers. | MailerLite: Subscriber-based (pay once per subscriber). Only pay for active subscribers. |
| Email sends | Kit: Unlimited | MailerLite: Unlimited |
| Automated email sequences | Kit: Unlimited | MailerLite: Yes |
| Publish newsletter posts to web | Kit: Yes | MailerLite: Yes |
| Drag-and-drop editor | Kit: Yes | MailerLite: Yes |
| Email templates | Kit: 40+ | MailerLite: 100+ |
| Custom CSS/HTML | Kit: Yes | MailerLite: Yes |
| Personalized content | Kit: Yes | MailerLite: Yes |
| Reusable content blocks | Kit: Yes | MailerLite: Yes |
| A/B testing | Kit: Subject lines and email content | MailerLite: Subject lines, forms/landing pages, and automations |
| Integrated email rich media | Kit: Unsplash, Instagram, Pinterest, Canva, Shopify, Bandsintown | MailerLite: Canva, Unsplash |
| Delivery rates | Kit: 99.8% | MailerLite: Yes, Not shared |
Automation | ||
| Visual automations | Kit: Unlimited | MailerLite: Unlimited |
| Visual automation builder | Kit: Yes | MailerLite: Yes |
| Automation templates | Kit: 25+ | MailerLite: 15 |
| Entry triggers (forms, tags, purchases, custom fields) | Kit: Yes | MailerLite: Yes |
| Event triggers (date-based, purchase-based) | Kit: Yes | MailerLite: Yes |
| Click-based link triggers | Kit: Yes | MailerLite: Yes |
| Integrated automations | Kit: Thinkific, Calendly, Typeform etc. | MailerLite: Limited / via Zapier |
| Delay steps | Kit: Yes | MailerLite: Yes |
| Conditions & split paths | Kit: Yes | MailerLite: Yes |
| Multiple entry points per automation | Kit: Yes | MailerLite: Yes |
| Cart abandonment emails | Kit: Shopify, Fourthwall | MailerLite: Shopify, WooCommerce, BigCommerce |
| Connect AI tools via MCP | Kit: Yes | MailerLite: Yes |
Monetization | ||
| Paid newsletters | Kit: Yes | MailerLite: Yes |
| Digital products & subscriptions | Kit: Yes | MailerLite: Yes |
| Newsletter sponsorships | Kit: Yes | MailerLite: No |
| Customer & purchase data sync (Stripe, Shopify, WooCommerce) | Kit: Yes | MailerLite: Shopify, WooCommerce |
Analytics | ||
| Deliverability insights | Kit: Yes | MailerLite: Yes |
| Attribution | Kit: Yes | MailerLite: Yes |
| Subscriber scoring | Kit: Yes | MailerLite: No |
| Subscriber journey & purchase history | Kit: Yes | MailerLite: Yes |
| Product & revenue reporting | Kit: Yes | MailerLite: Yes |
| Subscriber engagement over time | Kit: Yes | MailerLite: Limited |
| Subscriber source tracking | Kit: Yes | MailerLite: Limited |
Integrations & support | ||
| Native third-party integrations | Kit: 100+ | MailerLite: 100+ |
| App marketplace | Kit: Yes | MailerLite: Yes |
| API access | Kit: Yes | MailerLite: Yes |
| 24/7 support | Kit: Yes | MailerLite: Yes |
| Migration support | Kit: Yes | MailerLite: Limited |