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Claim your offerKit vs Mailchimp
Looking for a Mailchimp alternative? Here’s how Kit compares.
Mailchimp helps you send campaigns. Kit helps you grow a creator business with subscriber-based pricing, powerful automations, and audience insights that turn your list into revenue.
Trusted by the world's best creators
When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.
Nisha VoraNYT bestselling author of Big Vegan Flavor
Kit is integral because it's the hub of the business.
Eddie ShleynerAuthor of Very Good Copy
Thanks to the fact that we sell our own product through our email list now, I have the freedom to live, learn, and teach on my own terms, which is the thing I care about.
Ali AbdaalNYT bestselling author of Feel-Good Productivity
Why creators choose Kit over Mailchimp
When you’re building a business from your expertise, you need email marketing designed around how creators actually work.
Kit vs Mailchimp
Creators choose Kit over Mailchimp when they want email marketing that truly understands how to build a business from expertise, regardless of size.
| Feature | Kit | Mailchimp |
|---|---|---|
Growth & subscribers | ||
| Subscriber Signals | Subscriber Signals, Yes | Subscriber Signals, No |
| Creator-to-creator referral network (Recommendations) | Creator-to-creator referral network (Recommendations), Yes | Creator-to-creator referral network (Recommendations), No |
| Landing pages | Landing pages, YesUnlimited | Landing pages, Yes |
| Subscribe forms | Subscribe forms, Yes | Subscribe forms, Yes |
| Form customization | Form customization, YesAdvanced | Form customization, Yes |
| Newsletter site | Newsletter site, Yes | Newsletter site, No |
| Custom domains | Custom domains, Yes | Custom domains, Yes |
| Lead magnet delivery | Lead magnet delivery, Yes | Lead magnet delivery, Yes |
| Subscriber pricing model | Subscriber based. Pay once per subscriber. Only pay for active subscribers. | List-based. Pay for same subscriber on multiple lists. Pay for subscriber, non-subscribed, and unsubscribed. |
| Email sends | Unlimited | Limited |
| Automated email sequences | Automated email sequences, YesUnlimited | Automated email sequences, Yes |
| Publish newsletter posts to web | Publish newsletter posts to web, Yes | Publish newsletter posts to web, No |
| Drag-and-drop editor | Drag-and-drop editor, Yes | Drag-and-drop editor, Yes |
| Email templates | Email templates, Yes | Email templates, Yes |
| Custom CSS/HTML | Custom CSS/HTML, Yes | Custom CSS/HTML, Yes |
| Personalized content | Personalized content, Yes | Personalized content, Yes |
| Reusable content blocks | Reusable content blocks, Yes | Reusable content blocks, No |
| A/B testing | Subject lines, Email content | Subject line, Email content, From name, Send time |
| Integrated email rich media | Unsplash, Instagram, Pinterest, Canva, Shopify, Bandsintown | Canva, Shopify, Instagram, Unsplash |
| Delivery rates | 99.80% | Not shared |
Automation | ||
| Visual automations | Visual automations, YesUnlimited | Visual automations, YesLimited |
| Visual automation builder | Visual automation builder, Yes | Visual automation builder, Yes |
| Connect AI tools via MCP | Connect AI tools via MCP, Yes | Connect AI tools via MCP, No |
| Automation templates | Automation templates, Yes25+ | Automation templates, Yes |
| Entry triggers (forms, tags, purchases, custom fields) | Entry triggers (forms, tags, purchases, custom fields), Yes | Entry triggers (forms, tags, purchases, custom fields), Yes |
| Event triggers (date-based, purchase-based) | Event triggers (date-based, purchase-based), Yes | Event triggers (date-based, purchase-based), Yes |
| Click-based link triggers | Click-based link triggers, Yes | Click-based link triggers, Yes |
| Integrated automations | Thinkific, Calendly, Typeform etc. | Limited / via Zapier |
| Delay steps | Delay steps, Yes | Delay steps, Yes |
| Conditions & split paths | Conditions & split paths, Yes | Conditions & split paths, Yes |
| Multiple entry points per automation | Multiple entry points per automation, Yes | Multiple entry points per automation, Yes |
| Re-enter automations | Re-enter automations, Yes | Re-enter automations, Yes |
| Cart abandonment emails | Shopify, Fourthwall | Shopify, WooCommerce |
Monetization | ||
| Paid newsletters | Paid newsletters, Yes | Paid newsletters, No |
| Digital products & subscriptions | Digital products & subscriptions, Yes | Digital products & subscriptions, No |
| Newsletter sponsorships | Newsletter sponsorships, Yes | Newsletter sponsorships, No |
| Customer & purchase data sync (Stripe, Shopify, WooCommerce) | Customer & purchase data sync (Stripe, Shopify, WooCommerce), Yes | Customer & purchase data sync (Stripe, Shopify, WooCommerce), Yes |
Analytics | ||
| Deliverability insights | Deliverability insights, Yes | Deliverability insights, Yes |
| Attribution | Attribution, Yes | Attribution, Yes |
| Subscriber scoring | Subscriber scoring, Yes | Subscriber scoring, No |
| Subscriber journey & purchase history | Subscriber journey & purchase history, Yes | Subscriber journey & purchase history, Yes |
| Product & revenue reporting | Product & revenue reporting, Yes | Product & revenue reporting, Yes |
| Subscriber engagement over time | Subscriber engagement over time, Yes | Subscriber engagement over time, No |
| Subscriber source tracking | Subscriber source tracking, Yes | Limited |
Integrations & support | ||
| Native third-party integrations | 100+ | 300+ |
| App marketplace | App marketplace, Yes | App marketplace, Yes |
| API access | API access, Yes | API access, Yes |
| 24/7 support | 24/7 support, Yes | 24/7 support, No |
| Migration support | Migration support, Yes | Migration support, No |