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Turn your audience insights into revenue

The email platform for creator business owners

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14-day free trial. No credit card required. Migration included.

Kit is the email marketing platform trusted by 550,000+ creator business owners

Automation

Automate your emails, not your relationships

Email automation that earns while you create.

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Visual Automations workflow sending landing page signups into a welcome email sequence, then a one day delay and a Welcome complete tag

Write emails once that keep selling for years with Visual Automations. Group your subscribers based on actions or interests and create custom journeys so you earn more by serving your people well.

Kit MCP in an AI chat asked to find the most clicked email in the past 30 days and tag every subscriber who clicked

Turn a question into your next sold-out launch with the Kit MCP. Connect Kit to any AI tool to ask questions about your entire business, then tag subscribers, draft emails, and schedule sends in the same conversation.

Subscriber Signals

Earn revenue through relationships

Monetize the audience you have.

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See your subscribers' demographics, social followings, and more with Subscriber Signals and get a sponsor-ready audience report in one-click.

Kit App Store

Connect all your business tools in one place

Turn your email list into a growth system.

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Circle integration embedding a community post or event from Circle in an email
Shopify integration syncing Shopify customers into Kit as confirmed subscribers
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Growth

Grow faster with a team, not just software

You don't have to build your email strategy alone.

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Growth Concierge team

Get a direct line to our in-house email strategist, deliverability specialist, and solutions team.

Two creators with 71,489 and 91,521 subscribers recommending each other's newsletters to grow their email lists
Creator Network

Partner with other creators in your niche or city to grow your email lists faster.

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Kit Studios

Record and host events in our professional studios across the country. Free on any paid plan.

Plus everything else you’d expect from your email marketing platform

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Landing page templates for creator brands, including a Quiet Advantage book promotion page
Landing pages

Beautiful and built to convert.

Email signup form that sends new subscribers a welcome email sequence
Forms

Grow your email list anywhere.

Thank you for subscribing page recommending other creators' newsletters, including Get UNSTUCK by Pat Flynn
Recommendations

Double your list through creator partnerships.

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Email designer

On-brand emails in minutes.

Deliverability report showing an email landing in the inbox and an engagement funnel of 88,531 received and 44,021 opened
Deliverability

Your emails get read, not filtered.

Paid newsletter subscription page for Finance news, daily at $9 a month with $12,277 in revenue
Commerce

Earn more with digital products and subscriptions.

Where creators own their future

Earn more on your terms.

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Author smiling and holding up a copy of his book Feel-Good Productivity at a table
Authors

Automate your next book launch.

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Bloggers

Turn readers into customers with email marketing for bloggers.

Newsletter creator writing on a laptop at a desk in a dim room
Newsletter creators

Build consistent connection with readers.

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Podcasters

Convert listeners into engaged fans.

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YouTubers

Transcribe your videos into a weekly email newsletter.

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Coaches

Scale beyond 1:1 sessions with email marketing for coaches.

Switch without the stress. We’ll move your list for you.

Migration is included with every paid Kit plan.

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FAQs

What is Kit?
Kit (formerly ConvertKit) is an email marketing and newsletter platform that helps creators turn audience insights into revenue. See who's reading, clicking, and buying in more detail than any other email platform, then act on what you learn with email automation, landing pages, and digital product sales. With all your business data connected in one place and a support team of creator business experts, you make smarter decisions, build stronger relationships, and earn more from every send.
How do I switch to Kit from another email marketing platform?
Switching to Kit from another email marketing platform comes with a free migration on every paid plan, and our migration team does the work for you. We take care of the whole email migration: your subscribers, tags, segments, automations, and forms come with you, and we check that every active subscriber made it. You approve the plan, keep sending like normal, and go live when you're ready, with email deliverability support from day one. Your part takes about an hour, and we’ll handle the rest.
Can I segment my email list by location, interests, and purchases?
You can segment your email list by location, interests, purchases, signup source, and engagement with Kit's email segmentation, then combine filters to reach exactly the right group. Each segment turns what you know about your subscribers into your next sale: a regional offer for readers in one country, a launch email for people who clicked on a topic, or a follow-up for everyone who bought your last product.
How do I build an email list and grow it with Kit?
To build an email list and grow it, start with forms and unlimited landing pages that bring your audience onto a list you own. Then grow your email list with Recommendations where creators recommend each other's newsletters to new subscribers and see 2× list growth. On the Pro plan, deliverability support and quarterly strategy reviews with our Growth Concierge team show you what's working and what to try next, so you never have to wonder how to keep growing.
How do I set up email automation in Kit?
You set up email automation with Visual Automations, our visual automation builder, by choosing what starts it and mapping what each subscriber gets next. Build a welcome email sequence for new subscribers, an email sales funnel for your course or book, a drip campaign that delivers your lead magnet, abandoned cart emails that bring buyers back, or a re-engagement email series for quiet subscribers. Each automated email sequence runs on its own, so you earn more from every send and get time back for the work you love.
How do I sell digital products with Kit?
You can sell digital products, paid newsletters, and subscriptions right from Kit for 0.6% plus card processing. Every sale connects to the subscriber who made it, so you can see who bought, follow up with an automation, and send your next offer to the readers most likely to want it. You can also earn from Paid Recommendations and newsletter sponsorships, where you choose the brands that fit your readers best.
How does Kit compare to other email marketing platforms?
Kit is an email marketing platform built for creators, and what sets it apart is subscriber insights tied to revenue, powerful email automation without the overwhelm, and support from people who know creator businesses. See how Kit compares with ActiveCampaign, Beehiiv, Kajabi, Mailchimp, and Substack on our compare page, and when you're ready to switch, our migration team moves your list for you, included with every paid plan.
How much does Kit cost?
Kit offers a free Newsletter plan, and paid plans are priced by your number of active subscribers, not by how many emails you send. You're never charged for unsubscribers, and you can send unlimited emails. You can also pay annually and get two months free. Use the slider on our pricing page to see your exact price.
How good is Kit's email deliverability?
Kit’s deliverability tools and resources help you build a strong sending reputation and stay out of the spam folder, while creators across Kit see a 99.8% delivery rate and 40% average open rates. Technical setup like SPF, DKIM, and one-click unsubscribes runs on its own, and our healthy IPs and anti-abuse policies protect your sender reputation and inbox placement. On the Pro plan, our Growth Concierge team provides free email deliverability audits and recommendations made for your list.
How can I use AI for email marketing with Kit?
You can use AI for email marketing with Kit on your terms. Connect Claude, ChatGPT, or Gemini to your account with the Kit MCP, then ask questions about your whole business, from who's buying to which emails your readers loved most, then tag subscribers, draft emails, or schedule sends in the same conversation. Nothing happens until you approve it, so AI handles the research and busywork while your voice stays yours.