See every new feature we launched at Craft + Commerce 2026
See what's newYour email list should be working harder for you
Your audience is more valuable than you think. Kit is the email marketing platform that helps you grow your list, find your highest-value subscribers, and earn more from every send.
14-day free trial. No credit card required. Free migrations.
For over a decade and counting, Kit is the email marketing platform experts choose to grow their audience, deepen their relationships, and build a business around the work they love.
No credit card required
Subscriber Signals
Behind every email address is a real person. Subscriber Signals shows you who they are and how they can change your business.
Get notified the moment a high-value subscriber joins your list
Win bigger sponsorships with Kit-verified audience data
Search your list by industry, location, or social reach in one click
Focus on what you love, automate more with Kit
Grow your email list, not your to-do list
Your expertise deserves a bigger audience. Reach more people and grow your list on autopilot with no-code landing pages, opt-in forms, and newsletter recommendations.
No credit card required
Sell more without being salesy
Kit’s tags and segments help you organize your audience based on their interests so the right people get the right message at the right time.
Build once, benefit forever
Automations welcome new subscribers, nurture relationships, and drive sales 24/7. It's like having another “you” in your business.
Reach more people with every email
With an industry-leading 99.8% delivery rate and average open rates above 40%, your carefully crafted emails land in inboxes, not spam folders.
Email analytics that drive revenue
See which email subscribers are most engaged, where they came from, and how long they stay, so you can double down on what’s working and fix what isn’t.
No credit card required
Kit MCP
Connect Claude, ChatGPT, Gemini, and more directly to Kit so every AI analysis and action is personal to your business, your audience, and your list—with you in control of every move.
Real answers from your actual Kit data—not generic AI advice
Tag subscribers, draft broadcasts, and trigger workflows from one conversation
You set the permissions and can revoke access anytime
The email marketing platform for creators who mean business
14-day free trial. No credit card required. Free migrations.
Free access to professional recording studios
Located in NYC, Chicago, and Boise.
Smart apps that connect your creator tools directly to Kit
Your personalized hub for streamlining your business and creative workflows.
No credit card required
Shopify
Grow Your Creator Business, Automate Your Marketing, and Drive More Sales
Canva
Get access to your Canva library natively within the Kit media gallery
Circle
Connect Kit with your Circle Community.
GIPHY
Get access to the world's largest library of free GIFs, Clips, & Stickers.
SavvyCal
Embed beautiful booking links in your Kit emails. Perfect for coaching calls and webinars.
Custom Fonts
Use custom fonts in your emails by dynamically rendering them as images
Lex
Write something great today. We'll analyze your style and create custom prompts for you.
Senja
Add your text and video testimonials to your Kit emails. Increase your sales.
Sponsy
Connect your ad inventory from Sponsy straight to Kit
Transistor.fm
Embed great-looking podcast players into your Kit emails, linked to a playable web page.
Linktree
Sync contact lists seamlessly between Linktree and Kit
Thinkific
Create online courses, digital products, and communities that actually sell.
Experts use Kit to build relationships and revenue
When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.
It's built for creators. You can tell when you're using the platform that they want you to make money from your email list, and they want to make it as easy as possible for someone who's not super technical.
Our business would NOT exist without Kit. In fact, we wouldn't be Sunday Times bestsellers of our book, Financial Joy, without Kit.
Kit is integral because it's the hub of the business.
We recently launched a new onboarding sequence to identify pain points and have a targeted welcome sequence based on those pain points. It's been hugely successful. We saw a 30 percent growth in the sale of the two products we feature in those sequences over the last three months.
22,000 subscribers have come from Recommendations and it is one of the best things that has ever happened to my newsletter.
Thanks to the fact that we sell our own product through our email list now, I have the freedom to live, learn, and teach on my own terms, which is the thing I care about.
I like that Kit is intuitive and I can do things myself; it makes me feel closer to my business.
Even more than social, email is the way. Kit is more central to me than any publication.
Kit serves creators, not investors
When Kit founder Nathan Barry published his first book in 2013, he discovered what every creator learns: email marketing works.
The problem? It was impossibly complicated. He wanted to create a platform that was accessible for creators running solo businesses, with tools they could easily use to share their expertise and serve people well.
Today Kit is still bootstrapped, mission-driven, and seriously focused on solving the real problems creators face, so you can get back to creating the work that matters.
No credit card required
587M+
subscribers served
More than a decade supporting creators who put their subscribers first.
13+
years of expertise
We know a thing or two about leveraging email to grow creator businesses.
"Adding Kit landing pages…helped us add 100k subscribers."
Nisha Vora
See what your list is really worth
You’ve already built something valuable. It’s time to see what it can become.
No credit card required
