State of the Creator Economy

2024

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The creator economy is all about people using tech and creativity to connect with audiences around the world.

We asked 1,000 creators to share an inside look at their business and plans for the upcoming year. They told us about the easiest (and most lucrative) income streams, how the economy affects their perspectives, and even found a few surprises when it comes to their content creation choices and income ranges.

In one year, the rate of creators making short-form videos cut in half. 

Female creators earning 6-figures or more

These are just a few of the female creators earning 6-figures or more. Download the full report to see more.

Bonnie Christine

Bonnie Christine

Founder, Bonnie Christine

Nisha Vora

Nisha Vora

Founder, Rainbow Plant Life

XayLi Barclay

XayLi Barclay

Camera Confidence Coach

Chaitra Radhakrishna

Chaitra Radhakrishna

Founder, Pinkpot Studio

Abbey Ashley

“I often feel very alone as a 7-figure female business owner. I literally can count on one hand the women I am in personal relationship with that have hit that milestone. I think the most important thing is for others to know, “You're not alone in this journey”.”

Abbey Ashley

Founder & CEO, The Virtual Savvy

Why are creators leaving their salaried jobs?

Economic uncertainty and layoffs may be playing a role

Creators expect to earn more...

And they’re starting to make money faster...

Through multiple income streams...

Number of income streams