Turn your visitors into customers with email forms
Most people don't buy on their first visit. Kit forms help you collect email addresses from people who are interested in what you offer, so you can nurture leads through thoughtful follow-ups and guide them toward a purchase when they're ready.
Low effort, high reward
Kit forms are GDPR compliant and ready-to-go with no coding needed, making them an easy win to grow your list. Set them up once, let them run on your site, and watch your subscribers roll in.
Delivering a freebie
Adding freebies (a.k.a. content upgrades or opt-in incentives) to the bottom of blog posts or sidebars of your site is a mutually beneficial way to grow your email list. Your subscriber gets something they need, and in exchange, you get their email address.
I can set up a form to send an incentive in under 5 minutes with Kit. With incentives such as quick printables, I've been able to grow my list to over 50,000 email subscribers!
Sleek sign-ups from desktop to mobile
Your fans are everywhere—and so are we. Kit's sign-up forms are built to shine on every screen, from sprawling desktops to pocket-sized smartphones.
Customize to match your brand
Use your brand colors, fonts, and style so your form feels like a natural part of your website.
Learn more about your customers
With forms you can ask for information like age, interests, or location, and then use these details to segment your audience and personalize your emails.
Email forms that work where you need them
You can embed your forms on all popular website and landing page builders with an easy integration or by copy-and-pasting a single line of JavaScript.
No website? No problem. Set up a landing page and start building your email list.
Capture more emails with custom landing pages:
Explore landing pagesDeliver real value
Use Kit forms to stay connected with your website visitors by offering valuable content you know they’ll love, like exclusive content, behind-the-scenes, a relevant newsletter, or a waitlist for whatever you’re creating next.
Any free downloads you include with your form signups—like ebooks, PDFs, design files, audio files, video files, etc.—will get delivered automatically every time someone signs up. You only have to set it up once and it gets delivered over and over again.
All Kit forms include the option for double opt-ins on all your forms and landing pages so you get the extra confirmation you need to block spammers, keep your deliverability rates high, and ensure only real people (who really do want to hear from you) are on your list.
Whether you want to capture visitors before they leave your site, offer an incentive, or segment your audience at the point of sign-up, with any Kit plan you can create unlimited forms and customize each one to suit your goals.
Create tailored customer journeys
With Visual Automations, every form can set your subscriber on a custom journey, whether it’s a welcome sequence, an email course, or a sales funnel, automations are your hands-off way to create personalized emails that help you sell more without being salesy.
With Kit forms you can easily create custom confirmation messages or thank you pages so subscribers are never left wondering if their sign up went through.
Repeat visitors? No problem. With Kit forms you can choose to swap out content or hide a form from repeat visitors so it doesn’t keep showing up for existing subscribers who return to your site.
Stay GDPR compliant
Our forms are GDPR compliant and ready-to-go with no coding needed to protect your subscribers' data and privacy.
Quick click consent
Gather consent from all new subscribers with a checkbox.
Redirect for consent
Or you can choose to redirect visitors to a GDPR consent page.
Add privacy policy
Link to your privacy policy (or any document) right in the form.
Only pay for one list
On some email platforms, creators are charged over and over again for the same subscriber because they join their list on multiple forms. Kit runs lists differently.
Instead of creating multiple lists for different campaigns (and paying for duplicate subscribers) you keep all your subscribers on one list, and organize them with tags and segments.
That means your subscribers can opt into unlimited forms to get all your freebies, get on all your waitlists, and sign up for all of your content without increasing your costs.
Grow your email list faster
Try Kit for free and grow your list faster with forms.
No credit card required
Already have a lot of sign up forms?
If you have over 5k subscribers, we’ll move your forms over to Kit for you for free, just request a demo.