Kit vs Drip
Email & automations built for creators—not ecommerce stores
Drip buries you in ecommerce features you don’t need. Kit gives you the automation power you actually want—selling digital products, courses, and subscriptions—built specifically for professional creators.
Trusted by the world's best creators
When I first announced the book on Instagram, it had a little bump in pre-order numbers, but when I sent an email to my list using Kit—that's when we started to see some real movement.
Kit is integral because it's the hub of the business.
Thanks to the fact that we sell our own product through our email list now, I have the freedom to live, learn, and teach on my own terms, which is the thing I care about.
Why creators choose Kit over Drip
You’re not running an ecommerce store—you’re teaching, writing, and sharing what you know. Kit gives you automation built for creators, not retailers, so you spend less time on operations and more time creating what matters.
Kit vs Drip
Creators choose Kit over Drip when they want creator-specific features without complexity or high prices.
| Feature | Kit | Drip |
|---|---|---|
Growth | ||
| Creator-to-creator referral network (Recommendations) | Kit: Yes | Drip: No |
| Landing pages | Kit: Unlimited | Drip: No |
| Subscribe forms | Kit: Yes | Drip: Yes |
| Form customization | Kit: Advanced | Drip: Limited |
| Newsletter feed page (Creator Profile) | Kit: Yes | Drip: No |
| Custom domains | Kit: Yes | Drip: No |
| Lead magnet delivery | Kit: Yes | Drip: Yes |
| Subscriber pricing model | Kit: Subscriber-based (pay once per subscriber). Only pay for active subscribers . | Drip: List-based (pay for same subscriber on multiple lists). Paying for subscriber, non-subscribed, and unsubscribe.d |
| Email sends | Kit: Unlimited | Drip: Limited (depends on list size) |
| Automated email sequences | Kit: Unlimited | Drip: Yes |
| Publish newsletter posts to web | Kit: Yes | Drip: No |
| Drag-and-drop editor | Kit: Yes | Drip: Yes |
| Email templates | Kit: 40+ | Drip: 50+ |
| Custom CSS/HTML | Kit: Yes | Drip: Limited |
| Personalized content | Kit: Yes | Drip: Yes |
| Reusable content blocks | Kit: Yes | Drip: Yes |
| A/B testing | Kit: Subject lines and email content | Drip: Subject lines and email content |
| Integrated email rich media | Kit: Unsplash, Instagram, Pinterest, Canva, Shopify, Bandsintown | Drip: No |
| Delivery rates | Kit: 99.8% | Drip: No, Not shared |
Automation | ||
| Visual automations | Kit: Unlimited | Drip: Limited |
| Visual automation builder | Kit: Yes | Drip: Yes |
| Automation templates | Kit: 25+ | Drip: 40+ |
| Entry triggers (forms, tags, purchases, custom fields) | Kit: Yes | Drip: Yes |
| Event triggers (date-based, purchase-based) | Kit: Yes | Drip: Yes |
| Click-based link triggers | Kit: Yes | Drip: Yes |
| Integrated automations | Kit: Yes, Thinkific, Calendly, Typeform etc. | Drip: Yes, Ecommerce-focused |
| Delay steps | Kit: Yes | Drip: Yes |
| Conditions & split paths | Kit: Yes | Drip: Yes |
| Multiple entry points per automation | Kit: Yes | Drip: Yes |
Monetization | ||
| Paid newsletters | Kit: Yes | Drip: No |
| Digital products & subscriptions | Kit: Yes | Drip: Only via integrations |
| Transaction fees | Kit: .60% | Drip: No |
| Ads & Sponsor network | Kit: Beta | Drip: No |
| Customer & purchase data sync (Stripe, Shopify, WooCommerce) | Kit: Yes | Drip: Yes |
Reporting | ||
| Deliverability insights | Kit: Yes | Drip: Yes |
| Attribution | Kit: Yes | Drip: Yes |
| Subscriber scoring | Kit: Yes | Drip: No |
| Subscriber journey & purchase history | Kit: Yes | Drip: Limited |
| Product & revenue reporting | Kit: Yes | Drip: Yes |
Integrations & support | ||
| Native third-party integrations | Kit: 100+ | Drip: 150+ |
| App marketplace | Kit: Yes | Drip: Yes |
| API access | Kit: Yes | Drip: Yes |
| 24/7 support | Kit: Yes | Drip: No |
| Migration support | Kit: Yes | Drip: Yes |