25% OFF PRO ANNUALEnds November 7, 2026
Claim your offer25% OFF PRO ANNUALEnds November 7, 2026
Claim your offerLast Updated: December 2, 2025
These Creator Ads Network Terms of Service (“Ad Network Terms”) apply to your (“you,” “your” or “Creator”) access to and participation in the Kit Ads online advertising network (collectively, the “Kit Network”) provided by Kit, Inc., an Idaho corporation (“Kit”, “we”, “our” or “us”). Kit and Creator may each be referred to as a “Party” and collectively the “Parties.”
By registering for, signing in, or otherwise using the Kit Network, you agree to these Ad Network Terms. The Ad Network (and the Service as defined below) is considered to be an Additional Service under and subject to the Kit, Inc. Terms of Service, a current version of which can be accessed here: https://kit.com/terms (“Terms of Service”), as may be amended by Kit from time to time. In the event of any conflict between the Terms of Service and these Ad Network Terms, these Ad Network Terms will control.
We may update, modify, make changes to these Ad Network Terms or provide additional terms in relation to the Ad Network, and those different or additional terms become part of your agreement with us if you use the Kit Network. If we make changes, we will provide you with notice of such changes, such as by sending an email, providing a notice through our Services or updating the date at the top of these Terms. Unless we say otherwise in our notice, the amended Ad Network Terms will be effective immediately, and your continued use of the Kit Network after we provide such notice will confirm your acceptance of the changes. If you do not agree to the amended Ad Network Terms, you must stop using the Kit Network. If there is a conflict between these Ad Network Terms and the additional terms, the additional terms will control for that conflict.
If you are an individual accessing or using the Kit Network on behalf of, or for the benefit of, any corporation, partnership, or other entity with which you are associated (an “Organization”), then you are agreeing to these Ad Network Terms on behalf of yourself and such Organization and you represent and warrant that you have the legal authority to bind such Organization to these Ad Network Terms (in which event, “you,” “your” or “Creator” will refer to such Organization) unless that organization has a separate paid contract in effect with Kit, in which event the terms of that contract will govern your use of the Kit Network.
1. Definitions
“Advertiser” means the client of Kit, the agent whose authorized creative (ad material) is provided to Kit and delivered through the Creator’s website or platform.
“Advertisement(s)” means advertising material that Kit facilitates to be published in the Inventory pursuant to an Order and may be in any form, including, but not limited to, (i) images, text, graphic material, textual material, videos; and/or (ii) links that re-direct end users to visit Advertisers’ websites, mobile applications or other properties.
“Approved Monthly Spend” means the maximum amount of money that can be spent as identified and agreed upon by the Parties in an Order.
“Campaign” means the Advertisement campaign identified in the applicable Order.
“Campaign End Date” means the date upon which the Advertisement campaign will end (if applicable), as set forth in the applicable Order.
“Campaign Start Date/Advertising Launch Date” means the date upon which the Advertisement campaign will start or launch (if applicable), as set forth in the applicable Order.
“Confidential Information” means all non-public information (including third party information) provided or made available by Kit to Creator, in whatever form or medium (including electronic, written, oral, or visual mediums) regardless of whether such is marked or identified as “confidential”, other than information that: (i) is already properly in the possession of Creator from a source other than Kit at the time of disclosure; (ii) is or becomes publicly available through no fault of Creator; or (iii) is obtained by Creator from a third person without an obligation of confidence and without a breach by such third person of any obligation of confidence.
“Impressions” means how many times the creative has been shown to the visitor on the Creator’s Properties.
“Inventory” means a description of the advertising space on the Properties being provided by Creator, as set forth in the applicable Order.
“Kit HTML Insertion Code” is a string of the code applied on the Creator’s Properties in order to deliver the advertising material of the Advertiser, if applicable.
“Net Advertising Revenues” means the gross revenues received by Kit for Qualified Transactions concluded through Advertisement(s) properly published in the Inventory, less taxes and other governmental charges including but not limited to sales tax or VAT (if applicable) that Kit is required to pay, collect or withhold with respect to the supply of the Service (defined below) (except taxes that apply on Kit’s income) (collectively, the “Taxes”), allowance for fraudulent transactions, chargebacks, refunds, financing expenses, uncollected and unallocated amounts, currency exchange fees, payments such as commissions or discounts allowed or paid to advertising agencies, sales commissions, agency fees, referral fees, wire/PayPal or other transfer fees and costs related to creative services, upload, and technology (such as hosting) used in provision of the Service.
“Order” means the order form document mutually agreed upon by Kit and the Creator which identifies the Campaign and sets forth the relevant Campaign details and Advertisements. For Sponsorship Advertisement Campaigns, Creator’s email response to Kit confirming acceptance of the relevant Campaign details and Advertisements as well as Creator’s acceptance of same within Sponsy (Kit’s sponsorship management partner) both constitute a valid Order.
“Order Effective Date” means the date upon which the parties agree to the terms of the applicable Order.
“Properties” means the description of the authorized Creator’s content being made available, as set forth in the applicable Order, which may include websites, mobile applications and other digital platforms which have placements for Advertisements.
“Qualified Transaction” means with respect to an Advertisement, the completion by an individual of the requirements set forth by the Advertiser for payment, for exemplary purposes only, viewing the Advertisement, clicking the Advertisement, or purchasing a product/service.
“Revenue Share” means the amount set forth in the applicable Order.
2. Authorization of Service; Programmatic Advertising
2.1 Authorization of Service. Creator hereby authorizes Kit to match available Inventory set forth in each Order with Advertisers and serve Advertisements into the Inventory as set forth in the applicable Order, and to provide to Creator other advertising services, including but not limited to sourcing advertisers for Creator, coordinating advertising campaign execution for Creator, optimizing advertising campaign performance for Creator, and reporting to Creator on Campaign results (the “Service”).
2.2 Programmatic Advertising. The Service may be performed by Kit in both a manual and automated manner, also known as “Programmatic” advertising. Kit partners with LiveIntent ( www.liveintent.com) to provide Programmatic services and by agreeing to these Ad Network Terms, you consent to the enablement of LiveIntent (in collaboration with Kit) to fill Advertisement Inventory. You hereby acknowledge that such LiveIntent integration may result in “selling” or “sharing” personal information to LiveIntent, or engaging in “targeted advertising” via LiveIntent as such terms are defined by state privacy laws and that you have provided all notices and obtained all applicable consents, permissions, and authorizations from all consumers with respect to the Properties, including but not limited to receiving affirmative “opt-in” consent from such consumers to view or otherwise receive access to the Properties, and in all cases, consistent with applicable law, and Kit’s Privacy Policy, a current version of which can be accessed here: https://kit.com/privacy.
3. Creator Obligations
3.1 Display Specifications. Prior to the Campaign Start Date, Creator will implement any code, or other software or technology that is provided to it by Kit and will comply with any technical requirements and specifications provided by Kit, in each case, to enable the proper display of Advertisements. Any exception from the foregoing requirements requires the prior written approval of Kit (which will only be granted in Kit’s sole discretion). Creator will bear all costs related to the proper display of the Advertisements, including but not limited complying with the foregoing requirements.
3.2 Compliance with Policies. Notwithstanding the foregoing, Creator will comply with Kit’s current policies and procedures pertaining to the Service, including but not limited to, the Kit Ads Content Policy, using certain automated tools or functionality (as provided by Kit to Creator from time to time) that supports Creator’s review of available Inventory and/or acceptance of an Advertisement. In the absence of such functionality, Creator will (pursuant to Kit’s then-current processes) manually indicate available Inventory and acceptance of Advertisements and reasonably cooperate with Kit with respect to the foregoing.
3.3 Payment Processing. Creator will maintain an active and valid account with a payment processing vendor designated by Kit from time to time (“Payment Processor”), to receive the payment of Fees (defined below). Creator will provide all required payment account details to Kit ‘s Creator Payment Processor at the time of registration to the Kit Network or upon Creator’s initial login to the Kit Network. Creator will also submit to Kit any tax information applicable to Creator, requested by Kit from time to time.
3.4 If Kit discusses or otherwise presents a potential Campaign to Creator, Creator will not sell or attempt to sell advertising space in or in connection with Creator’s content that interferes with or has the potential to interfere with Kit’s ability to sell advertising space in or in connection with Creator’s content for such Campaign.
4. Reporting and Payment
4.1 Reporting. From time to time, Kit may provide Creator with a written statement setting out the monetary amounts paid by Advertiser for Creator’s Inventory and the Fees (as defined below) owed to Creator. For Sponsorship Advertisement campaigns,, Kit will, as a standard practice, retain 23.5% of Net Advertising Revenues unless otherwise agreed upon between Kit and Creator, and Kit may, in its sole discretion, set forth in the Order the applicable Revenue Share owed to Creator and such amounts withheld by Kit. For all other Advertisement campaigns, the Fees set forth in the Order will represent the entirety of the Fees owed to Creator by Kit, and such Orders will not display the amount of Net Advertising Revenues retained by Kit, unless Kit decides, in its sole discretion, to set forth in the Order such amounts withheld by Kit.
4.2 Payment. Provided Creator is in compliance with its obligations under these Ad Network Terms and each applicable Order, Kit will pay Creator Revenue Share equal to 76.5% of the Net Advertising Revenues received by Kit that is generated from Creator’s Inventory in each applicable Order, or such other Revenue Share amount is agreed to between Kit and Creator (collectively, the “Fees”). Kit will pay Creator the Fees within forty-five (45) days after the end of the calendar month in which Kit receives such Net Advertising Revenues. Kit will pay such Fees in United States Dollars (USD) to Creator’s Payment Processor account on file with Kit. Creator is solely responsible for ensuring the accuracy of Creator’s payment account details; and Kit will not be liable for any errors so long as Kit pays the applicable Fees to the Payment Processor account currently designated by Creator. Creator acknowledges that the payment of Fees is dependent upon Kit receiving payments from Advertisers; and hereby releases Kit from and waives any claim if Kit does not receive funds from the Advertiser. Notwithstanding the foregoing, Kit will not be obligated to pay any Fees with respect to:
4.3 Tracking. Kit Network’s online tracking system tracks all Campaign related statistics including, but not limited to, ad impressions served, revenue earned, and average RPM/OCPM rates (“Tracking Data”). Creator acknowledges that Kit makes no representations or warranties regarding the availability, functionality or any changes to the features or specifications of the Tracking Data. Tracking Data shall be updated on a daily basis (to the extent available) and shall be available on a per-website basis. Creator acknowledges that the Tracking Data shall serve as the official record for all payment calculations and reporting purposes.
4.4 Applicable Threshold. When the Fees payable to Creator for a given month is less than $50.00 USD, Kit may withhold payment of such Fees.
4.5 Referral Fee. If at any time between the date of expiration or termination of any Order and six (6) months thereafter, Creator enters into a direct, contractual relationship with any Advertiser to provide to such Advertiser any content or services that is not, in Kit’s sole discretion, sufficiently different than all Advertisement campaigns facilitated by Kit for Creator pursuant to any Order, Creator will pay Kit a referral fee equal to 23.5% of the fees paid by Advertiser to Creator for Creator’s performance of any services for any such Advertisers (“Referral Fee”). Creator will pay Kit Referral Fees within forty-five (45) days after the end of the calendar month in which Creator receives such fees from any Advertiser.
4.6 Final Payment. If this Agreement is terminated (other than for Creator’s breach), Kit will, subject to any good faith dispute, pay Creator the applicable unpaid Fees within one-hundred and eighty (180) days following the end of the calendar month in which this Order was terminated.
4.7 Tax. All payments due to Creator under the Agreement are exclusive of Taxes. Creator is responsible for the payment of all Taxes and any related interest and penalties (if any) resulting from payments made hereunder to Creator (excluding Taxes based on Kit’s income) and Kit is entitled to withhold such amounts if required under applicable law. Kit reserves the right to set off any liability of Creator to Kit and/or make deductions or withholdings from the Fees where required by law. If Creator fails to create or maintain a Payment Processor account in compliance with the terms of this Agreement, Kit may withhold payment of Fees to Creator, and may report such withheld Fees as income to relevant tax authorities, as applicable.
4.8 Audit. Kit or its representatives, will have the right from time to time, upon not less than seven (7) business days advance notice, to conduct an audit during normal business hours, at Kit’s own expense (except as provided below) to verify Creator’s compliance with this Agreement with respect to payments of the Referral Fee. Creator will make its records, internal control report, and all other documents, reports, and the books of account available for inspection, copying, and audit and will make employees and agents available to promptly answer questions pertaining to such audit. If an audit reveals that Creator underpaid any Referral Fee amounts, Creator will promptly pay all costs and expenses incurred by Kit in connection with such inspection and audit and any amounts owed to Kit that have been underpaid plus interest thereon calculated at one and a half percent (1.5%) percent per month or the maximum rate permitted by applicable law, whichever is less. Kit or its representatives, will have the right to perform occasional audits of Creator Properties where Advertisements are placed in order to ensure the Advertisements and Properties are compliant with these Ad Network Terms, including any Campaign obligations set forth under an applicable Order.
4.9 Dormant Account. Creator must maintain an account with a reasonable level of account activity, which shall be at least one (1) active Inventory per month. In the event Creator does not engage in a Campaign during any period of sixty (60) consecutive days, the Creator account will be considered dormant (“Dormant Account”). Kit reserves the right to suspend Dormant Accounts at its sole discretion and will provide Creator a notice of suspension via email. Creator may make a 1-time request to renew a suspended Dormant Account account within thirty (30) days after the email notice of its suspension was sent by Kit. In the event a Creator account remains in Dormant Account status for sixty (60) days, the account shall be deemed suspended and Kit reserves the right to write-off all the remaining balance amounts in its favor.
5. Term and Termination
5.1. This Agreement commences on the date of the last signature below and remains in effective unless and until terminated (a) by either Party providing the other Party not less than thirty (30) days’ notice in writing, or (b) pursuant to the terms set forth herein (“Term”).
5.2 If Creator wishes to terminate the applicable Order, Creator will provide written notice to Kit no less than fourteen (14) days prior to the date on which the Advertisement is set to begin as set forth in the applicable Order. If Creator does not provide such timely notice, Kit may proceed with the Advertisement as set forth in the Order and will have no obligation to cancel the Advertisement.
5.3 Notwithstanding any other provision of this Agreement, Kit may terminate any Order for any reason upon seven (7) days’ prior notice to Creator.
5.4 Notwithstanding any other provision of this Agreement, Kit may immediately terminate this Agreement upon Creator’s breach of any provision of this Agreement.
5.5 Upon the termination or expiration of this Agreement, any and all Orders: (a) in effect as of the date of such expiration or termination; or (b) for which Creator has not provided timely notice of termination as set forth in Section 5(b) of this Agreement, will remain in effect consistent with the terms set forth in the applicable Order, unless Kit decides to terminate any such Order pursuant to its rights in Section 5(c) or Section 5(d).
6. Creator Warranties
In addition to the warranties set forth in the Terms, Creator represents, warrants and covenants on a continuing basis throughout the Term that:
7. Confidentiality
Creator will: (a) use the Confidential Information solely for purposes of performing its obligations under of this Agreement (the “Purpose”); (b) treat as confidential and preserve the confidentiality of all Confidential Information; (c) take the same degree of care to prevent disclosure of Confidential Information obtained under this Agreement as it takes to preserve and safeguard its own confidential or proprietary information, but, in no event, less than a reasonable degree of care; (d) not disclose or make available such Confidential Information or disclose the existence or purpose of this Agreement except to its employees, contractors and agents (collectively, “Representatives”) to whom disclosure is necessary for the Purpose, but only if such Representatives are bound by written obligations of confidentiality at least as protective of the Confidential Information set forth in this Agreement; and, (e) promptly return or destroy all Confidential Information on the earlier of Kit’s request or the termination of this Agreement. If such return is not reasonable as to any portion of the Confidential Information, then Creator will promptly and permanently destroy such Confidential Information and certify to Kit that all such Confidential Information, including all copies thereof, has been completely and permanently destroyed, except that Creator will not be required to delete Confidential Information that is held electronically in its archive or back-up systems in accordance with its written back-up and data retention policies, on the condition that such information is not accessed or used for any purposes and remains subject to this Section 7. If any Representative discloses or uses Confidential Information other than as authorized in this Agreement, Creator will be liable to Kit for such disclosure or use to the same extent that it would have been liable had the Creator disclosed or used such Confidential Information. If Creator becomes aware of any loss or unauthorized disclosure of Confidential Information, Creator will promptly notify Kit of such and use its best efforts to retrieve such Confidential Information. The foregoing obligations will continue for each item of the Confidential Information until such item no longer satisfies the definition of Confidential Information or the longest period of protection permitted by applicable law, whichever is shorter. Creator’s disclosure of Confidential Information pursuant to a judicial or administrative order will not be deemed to be a breach of this Agreement, provided Creator (i) provides prompt written notice of such order to Kit and (ii) reasonably cooperates with Kit’s efforts to contest or limit the scope of such order.
8. Indemnification
In addition to Creator’s indemnity obligations under the Terms, Creator will indemnify, defend and hold harmless Kit and its agents, employees, contractors, officers, directors and affiliates (each a “Kit Indemnitee”) from any loss, liability, damage, cost or expense (including reasonable attorneys’ fees), incurred by an Kit Indemnitee in connection with any third party claim, suit, demand or investigation arising out of or in connection with Creator’s breach of any term of this Agreement.
9. Kit Network Changes and Modifications
Creator expressly acknowledges and agrees that Kit may modify, update, or change its terms of service, policies, procedures, revenue share models, payment terms, technical requirements, or other operational aspects of the Kit Network from time to time.