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In early 2016, two members of the Kit team were at a conference, listening to a talk about the state of the speaker&#8217;s industry.
The speaker had no advanced degree in the topic at hand, no specific credentials that gave him absolute authority to speak for the industry and no advanced training in data analysis. And yet, there he was, speaking confidently and with authority on the state of an entire industry.
In that moment, our team had an idea: Kit should create an annual report on the state of the blogging industry. We had the right customers (professional bloggers), we had the ability to tell stories, and we knew the industry well enough to do it well.
This report came to life thanks to the 850+ bloggers who took more than 20 minutes of their time to tell us about the ins and outs of their blogs and businesses. We asked them to share everything from their detailed income numbers to their biggest struggles to the motivations that keep them going everyday.
In the process, we learned so much about the industry we serve and we&#8217;re excited to share those results with you in the form of this report, The State of the Blogging Industry 2017.
In other words, we&#8217;re excited to tell the story of the blogging industry and we hope you&#8217;ll take your time digesting the information &#8211; referring back to the data as you need it and reading it in multiple sittings rather than trying to cram it in all at once.
We&#8217;ve created a downloadable PDF version which you can download on this page in exchange for your email address. We promise we&#8217;ll take good care of it and send you only the content you want beyond the report.
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We hope you enjoy the report and we invite you to share the findings with your own audience. We simply ask you to point back to the original report here so others can get the full context if they choose.
-The Kit Team

State of Blogging Report: 2017